Content Marketing IT projects are hard to justify according to the panel at the recent ADMA Town Hall event 'The Digital Transformation of Marketing'.

In fact the ADMA states in their report that "Access to budget is the single biggest impediment to accelerating the digital transformation of marketing, according to many CMOs and digital marketers"

Organisations of any kind and size have the need to get hold of the digital chaos in their daily workflows – it is crucial to implement strategies and solutions for the effective and efficient management of digital assets. Nevertheless, it is often difficult to describe the business case for sitecore digital asset management.

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Introduction
When publishers present their content to an audience for purchase, they want to have ultimate control over the look and feel of their storefront. They want to dictate colors, placement of issues, and craft the environment to make it as easy as possible for consumers to purchase products. That’s why WoodWing introduced the HTML Store for its Tablet Publishing Solution.

Creating Content for Multiple Displays/Aspect Ratios