Complete guide to running a content technology and process transformation project

If your content strategy is no longer delivering, it may be time to re-engineer your workflows. Read on to find out how to identify and prioritise opportunities, select the right technology, get business buy-in, and steer clear of project pitfalls.

When creating, managing and delivering great content is central to your marketing efforts, you can’t afford a sub-standard production process. And although rebuilding your content process may seem like a daunting prospect, it doesn’t need to be.

Here we lay out some simple steps you can take to, first, do the groundwork needed to understand the causes of your workflow problems and begin building a strong case for action. We also outline guidelines for getting buy-in from stakeholders and setting expectations, demonstrate the importance of establishing clear requirements, show you how to select the right vendor, and explore the keys to successful solution deployment.