ROI has never been more important and in 2021 we all are feeling the need to achieve more with less in every capacity of our lives.
When it comes to your content and products, Sitecore Content Hub and Creative Folks, Australia’s Sitecore Content Hub specialists, have you covered. Our guide, 21 Reasons why you need Content Hub in 2021, covers all the ways a Creative Folks Content Hub solution can benefit you and deliver an ROI today.
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We live in an era of digital transformation. Anything that can be digitised will be digitised. As a result, effective content management has turned from a ‘nice-to-have’, into a ‘must have’ as the number of digital assets needed to compete in the online marketplace explodes.
Creating, managing and using the numerous types of content an organisation needs today
can frequently lead to operational and quality inefficiencies and put your organisation at
risk of a content crisis.
Utilising a DAM in modern times can now be seen as an essential component of any modern content management. But to avoid a content crisis in unprecedented times, you now need to be able to do more with less, and as efficiently as possible. Therefore the content platform that supports your many channels of customer engagement needs to do a lot more than just store assets. It needs to have integrated planning and resource management, content marketing tools and workflows as well as integrated data and automated distribution to multiple customer facing platforms.
Creative Folks and Sitecore provide a complete Content Hub solution to cater to this with streamlined omnichannel content management that is integrated and incorporated into your other systems.
We are frequently conditioned to believe what content
is. While items such as brochures, images, videos,
catalogues and webpages are considered content
assets, it is the components that make up these assets
that unlock an omnichannel experience and content
In an authentic omnichannel environment, things like
product data, ecommerce shopping carts, copy, email
content and blogs to name a few are what matters when
delivering a content management solution.
To harness the automation, CX and personalisation enhancements that allow you to do more with less, you need more than a DAM, as Creative Folks director Andrew Lomas explores in this blog.
Own the entire content planning, creation, management
and delivery lifecycle across all channels.
Each module delivers its own unique functionality and
values and can allow you to transition one-by-one rather
than pursue an immediate complete transformation.
However, in order to receive the benefits from
delivering a full omnichannel experience, all the
Content Hub ingredients are needed.
By understanding what each module delivers, a
clear path towards a complete content management
transformation can be outlined with Creative Folks.