Creative Folks is uniquely positioned to guide organisations in the discovery, planning
and implementation using our proven framework, and 20+ years of experience in
delivering successful digital asset and content management solutions.
We live in an era of digital transformation. Anything that can be digitised will be digitised. As a result, effective content management has turned from a ‘nice-to-have’, into a ‘must have’ as the number of digital assets needed to compete in the online marketplace explodes.
Creating, managing and using the numerous types of content an organisation needs today
can frequently lead to operational and quality inefficiencies and put your organisation at
risk of a content crisis.
Utilising a DAM in modern times can now be seen as an essential component of any modern content management. But to avoid a content crisis in unprecedented times, you now need to be able to do more with less, and as efficiently as possible. Therefore the content platform that supports your many channels of customer engagement needs to do a lot more than just store assets. It needs to have integrated planning and resource management, content marketing tools and workflows as well as integrated data and automated distribution to multiple customer facing platforms.
Creative Folks and Sitecore provide a complete Content Hub solution to cater to this with streamlined omnichannel content management that is integrated and incorporated into your other systems.
We are frequently conditioned to believe what content
is. While items such as brochures, images, videos,
catalogues and webpages are considered content
assets, it is the components that make up these assets
that unlock an omnichannel experience and content
In an authentic omnichannel environment, things like
product data, ecommerce shopping carts, copy, email
content and blogs to name a few are what matters when
delivering a content management solution.
To harness the automation, cx and personalisation
enhancements that allow you to do more with less,
you need more than a DAM, as Creative Folks director
Andrew Lomas explores in this blog.
Own the entire content planning, creation, management
and delivery lifecycle across all channels.
Each module delivers its own unique functionality and
values and can allow you to transition one-by-one rather
than pursue an immediate complete transformation.
However, in order to receive the benefits from
delivering a full omnichannel experience, all the
Content Hub ingredients are needed.
By understanding what each module delivers, a
clear path towards a complete content management
transformation can be outlined with Creative Folks.