Maintaining accurate data for thousands of products from multiple suppliers is a massive challenge for the modern retailer – and it gets even more complicated when trying to align merchandising activities with a content strategy.
You need more than just a PIM system – you need a coordinated product content management (PCM) approach that unifies data into a single source of truth for use in e-commerce, print catalogues, ERP systems and marketing platforms. Creative Folks understands the nuts and bolts of the product life cycle and can help you implement the technology and processes to manage product data and content publishing across your entire catalogue.
Create a single and reliable source of truth via technologies that consolidate new marketing content and media files with existing product data from your ERP system or other master data platform.
Automate and localise marketing content, simplify operations and reduce search time by consolidating product information for multiple brands across product ranges on one platform.
Push unified content automatically to your website, social media, CRM, retail partner platforms or any other downstream system.
Eliminate the guesswork of content delivery by knowing how and where product assets are used across websites, catalogues, apps, signage and point-of-sale.
Mitigate digital rights management and brand integrity risks by establishing system-enforced business rules defining user access and regulating the publication of confidential materials.
Reduce the overhead of seasonal product changes and be more responsive to market shifts with mass content updates that dynamically refresh endpoint content.
PCM delivers reliable, timely information to customers across your catalogue’s life cycle through centralising and automating the maintenance and delivery of product data.