Guest Author: Fraser Crozier - Head of Publishing Technologies for Pacific Magazines.

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Introduction
When publishers present their content to an audience for purchase, they want to have ultimate control over the look and feel of their storefront. They want to dictate colors, placement of issues, and craft the environment to make it as easy as possible for consumers to purchase products. That’s why WoodWing introduced the HTML Store for its Tablet Publishing Solution.

The upcoming version 7.4 of WoodWing´s cross-media publishing system Enterprise was announced at the WoodWing Xperience event in Amsterdam.

Enterprise 7.4 provides powerful new features such as a completely new multi-channel text editor and a Newsfeed Publisher inside Content Station to efficiently publish to feed-based mobile channels. The new version 2.0 of WoodWing´s iPad Reader App raises the bar for interactivity and sharing.