Content Marketing IT projects are hard to justify according to the panel at the recent ADMA Town Hall event 'The Digital Transformation of Marketing'.
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When publishers present their content to an audience for purchase, they want to have ultimate control over the look and feel of their storefront. They want to dictate colors, placement of issues, and craft the environment to make it as easy as possible for consumers to purchase products. That’s why WoodWing introduced the HTML Store for its Tablet Publishing Solution.
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Yaffa Media leverages WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+ magazines, 16 apps and 25 web sitesRead Case Study
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