Content Marketing IT projects are hard to justify according to the panel at the recent ADMA Town Hall event 'The Digital Transformation of Marketing'.

In fact the ADMA states in their report that "Access to budget is the single biggest impediment to accelerating the digital transformation of marketing, according to many CMOs and digital marketers"

Creative Folks to demonstrate WoodWing Digital Asset Management and Digital Content Production Solutions at Sydney ADMA DataDay

Creative Folks and WoodWing Software have seized an opportunity to jointly demonstrate the capabilities of the WoodWing Data Asset Management and Digital Content Production solutions at the 2016 ADMA DataDay in Sydney, which will be attended by marketing services professionals concerned about making more effective use of their data assets.