By Andrew Lomas on 24/11/2016 11:25:00 AM

Automation provides Content Marketing DAM projects with 100% ROI

Content Marketing IT projects are hard to justify according to the panel at the recent ADMA Town Hall event 'The Digital Transformation of Marketing'.

 

 

Integration of DAM into Content Marketing ecosystems should be automated

 

In fact the ADMA states in their report that "Access to budget is the single biggest impediment to accelerating the digital transformation of marketing, according to many CMOs and digital marketers"

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