With 68 new apps launched by newspaper, magazine and corporate publishers in 2011, the number of tablet publications using WoodWing passed the 200 mark. With the advent of other OS platforms, WoodWing expects further significant growth.
WoodWing Software a leading supplier of cross-media publishing solutions and an innovation leader in the tablet-publishing market, announced recently that the number of tablet apps created with WoodWing´s Tablet Publishing Solution already passed the 200 mark.
In 2011 alone, WoodWing added another 68 new apps to its App Gallery. New apps include the iPad issues of renowned publishers such as News Magazines in Australia, Meredith Corporation and World Magazine in the United States, Weekbladpers in The Netherlands, Conde Nast Publications in Japan, Kompas Cyber Media in Indonesia, and IMPRESA Publishing in Portugal, to name a few. In addition, a number of corporate publishers have selected WoodWing´s solution to produce very attractive customer magazines and annual reports.
“We’ve experienced continuous and steady growth in the number of iPad apps and publications created with our Tablet Publishing Solution,” said Hans Janssen, CEO of WoodWing Software. “With the advent of other tablet platforms such as Android and webOS, we foresee that more and more publishers will use our native readers for these platforms, as well, to reach out to their customers regardless of the device they’re using. We deliver readers for all these platforms as part of our solution.”
Native Reader Apps offer significant advantages
One of the challenges publishers have to deal with is the support of the various tablet platforms such as the iOS, Android 2.2 and 3.0, Playbook OS and webOS. WoodWing supports all major platforms with feature-rich, native Reader Apps, offering significant advantages in safety, ease of use and speed, all while preserving the battery life of these tablet devices. WoodWing´s workflow also offers multi-screen functionality, enabling publishers to efficiently create digital magazines for various devices with different screen sizes, resolutions and aspect ratios, using just a single InDesign layout.
Using WoodWing’s various Reader Apps, Time Magazine, PEOPLE Magazine and Sports Illustrated were already demonstrated on the HP TouchPad tablet. Sports Illustrated is available on Samsung´s GALAXY Tab and was demonstrated on the Motorola Xoom at the Mobile World Congress in Barcelona in mid-February.
HTML5 support allows publishers to tap new streams of revenue
In addition, WoodWing offers an HTML5 Reader App, giving publishers the means to reach the 120 million users of the Google Chrome Web browser – a highly important new monetization channel for publishers of any kind and size. Launching its popular Swimsuit Edition on Google´s Chrome Web Store at the end of February, Sports Illustrated was the first title using WoodWing´s HTML5 Digital Magazine Reader App.
Well over a million downloads per month
Publishers worldwide have produced more than 2,500 daily, monthly or weekly issues of their tablet editions with well over a million downloads per month using WoodWing´s Content Delivery Service, making WoodWing the most popular tablet publishing solution on the market today.
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. WoodWing is on Twitter.
PR Manager WoodWing Software
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