Content Marketing IT projects are hard to justify according to the panel at the recent ADMA Town Hall event 'The Digital Transformation of Marketing'.
Integration of DAM into Content Marketing ecosystems should be automated
In fact the ADMA states in their report that "Access to budget is the single biggest impediment to accelerating the digital transformation of marketing, according to many CMOs and digital marketers"
So how can Content Marketing professionals accelerate the approvals process and deliver key benefits to the organisation overall Content Technology strategy? Well, research says that there are Laws of ROI for Information Technology that can assist in the process.
A whitepaper released from Gistics research illustrates 18 different tasks that marketing departments currently perform manually and proves how much time (and money) can be saved when these are automated.
A small set of worker activities automated by technology can often justify an entire DAM deployment’s costs from direct cost savings and efficiency gains in the first 12 months. In order to save time and energy, we can summarise this in a few paragraphs:
Firstly, there is a lot of time and energy spent creating content, managing the created content, and distributing it to the various systems used to communicate to customers. The more people you add to the mix (to take time off your own hands) the bigger the risk of issues arises. Most people ignore the idea of implementing a technical solution or workflow because it seems too hard – and you have to teach people new ways and new skills (everyone hates change).
So, what if we can prove to you that implementing workflow and DAM will actually make your life easier and your costs lower?
Using tools that require a low skill learning entry and best practices developed over years of doing this type of thing for large brand names who have been doing it for years.
To get to the meat of the Gistics research paper pages 17 – 19 illustrate the types of tasks that workers will perform as part of the create, manage and distribute cycle of Content Marketing. You can insert your own numbers as to how much each task might cost because they give you clear times (in minutes) of manually performing these tasks versus using an automated solution with a DAM.
It is worth a read and, if any of this rings true for your department or business, give us a call to discuss how we can help.
At Creative Folks, we enable organisations to (effectively and efficiently) engage their customers and staff by creating workflow solutions that create, manage, distribute and analyse content.
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