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Complimentary DAM Assessment

By Jerome Carpen on 28/07/2015 11:26:41 AM

Inception - Cloud based HTML authoring tool.


Cloud-based tool to create responsive mobile content

WoodWing Software, a thought leader in digital publishing has announced Inception. With the cloud-based HTML authoring tool, WoodWing offers publishers and brands a one-stop solution for the creation of interactive responsive content for all digital devices and channels. Users can directly publish to the Adobe Digital Publishing Solution, Apple News, Facebook Instant Articles, any Web CMS and more. Online content created with Inception complies with Google´s new mobile-friendly algorithm. Inception enables the easy collaboration with internal and external contributors and allows the efficient repurposing of existing print and digital content.

In the modern world of media and marketing, it is essential to offer an optimum content experience on any device and via any channel. According to a study conducted by the research agency Millward Brown, a typical global multi-screen user consumes 417 minutes screen content per day, of which 35% is via the smartphone, 26% percent with the laptop and 12% with the tablet. As a result of the findings, the researchers stressed "be consistent" as one of the main principles for success across screens – whatever screen the readers are using and wherever they are, the brand experience and messaging should be uniform.

Inception enables publishers and brands to quickly and easily create responsive HTML5 content for optimum and reader-friendly presentation on any device including Adobe Digital Publishing Solution. By using Inception’s easy editing tools and customizable templates, users can quickly compose and design an article. It’s as simple as selecting and filling article components, including title, subtitle, body, quotes, slideshows, videos, responsive images and more. Knowledge of the various devices and HTML5 is not necessary – the users can fully concentrate on their content. Inception offers features for basic image editing, including cropping and scaling as well as serving the optimal resolution for any device.

Content repurposing through Integration with WoodWing Elvis DAM and Enterprise
Inception uses WoodWing's digital asset management solution Elvis DAM as its cloud-based backend, enabling users to quickly find and select required content. Thanks to the integration with WoodWing's publishing system Enterprise, users can also import content from print editions as well as transmit content created in Inception to Enterprise for repurposing.

Efficient collaboration with internal and external contributors
From the ground up, Inception was built to work with internal and external contributors. As the tool is browser-based, stories can be easily created by remote freelancers, and internal staff can share content with external partners and assign jobs. Inception offers a review workflow including change of status, comments and notes.

It's our mission to enable our customers to realize the full potential of their content as well as to help them to streamline their content creation, management, distribution and to make content consumption an outstanding experience,

Inception is the perfect implementation of this philosophy in the field of digital publishing and cements our status as one of the thought leaders in this segment.

- Roel-Jan Mouw, CEO of WoodWing Software.

Inception and Adobe Digital Publishing Solution are powerful tools that enable you to be agile and curate content with immediate digital distribution. The Qantas Magazine App features travel content created using Inception and Adobe Digital Publishing Solution. This integration of software technologies allow the publishers to produce engaging mobile responsive articles in conjunction with magazine editorial content.

As a WoodWing Diamond partner, Creative Folks have been working closely with WoodWing beta testing Inception and the cloud integration with Adobe Digital Publishing Solution.

The official launch of Inception will be  toward the third quarter of 2015, but as of now we welcome you to join a beta testing program of inception. Contact the Creative Folks team to learn more about Inception or register for the beta program.

Topics: Adobe, Digital Asset Management (DAM), Digital Publishing Suite, Inception, Publishing and Workflow, HTML5, News & Announcements, Responsive mobile content, WoodWing

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