Content Operations & Automation

Optimise your content processes, collaborate with ease, and enable transparency across teams by simplifying tasks with automation.

Let's Talk Content
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Attention Monday.com users:

By providing enhanced work collaboration tools, your marketing and content teams can take control of their operations by integrating workflow management tools with content production and delivery. Remove manual steps by embracing an integrated ecosystem to connect Digital Asset Management, automate pricing from PIM or ERP into promotional design, enrich product data using PCM and AI and ensure consistent content delivery across all platforms.

What is Content Operations?

What is Content Operations & Automation?

An integrated solution that streamlines processes, connects systems and enhances collaboration between teams and agencies to create, manage, enrich, and distribute tailored content faster across every touchpoint.

By providing enhanced work collaboration tools, your marketing and content teams can take control of their operations by integrating workflow management tools with content production and delivery. Remove manual steps by embracing an integrated ecosystem to connect Digital Asset Management, automate pricing from PIM or ERP into promotional design, enrich product data using PCM and AI and ensure consistent content delivery across all platforms.

Whether you’re launching products, executing campaigns, or managing technical content, our Content Operations solutions ensure speed and accuracy while reducing rework and errors.

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Key Benefits

Faster Content Creation Cycles

Faster Content Creation Cycles

Accelerate time-to-audience by centralising project timeline tasks and streamlining approvals. Align teams around clear processes to get accurate content live across channels.

Less Manual Work, More Output

Less Manual Work, More Output

Integrate PIM, DAM, ERP and
CMS tools to automate content enrichment, publishing, and 
updates, which removes duplication and reduces error rates.

Consistent Customer Experiences

Consistent Customer Experiences

Ensure accurate product and campaign content across web, POS, mobile, and eCommerce. Synchronised content means a seamless brand experience everywhere.

Partner Products

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Content Hub Operations
WoodWing Studio
WoodWing Assets
Wrike
SiPHON
monday.com

Features

Our Content Operations solution combines the power of product information management, workflow tools, content enrichment, and system integration. These key components work together to simplify your content operations, regardless of your industry or content type.

Advisory & 
Consulting

Advisory & 
Consulting

Work with experts who understand the intersection of content, data,
and technology. We assess your current workflows, recommend improvements, and design a 
scalable roadmap for content operations success—whether you're just starting or looking to optimise 
an existing stack.

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Integrations as a Service (via SiPHON)

Integrations as a Service (via SiPHON)

Connect your PIM, DAM, CMS, ERP, and other systems through SiPHON Platform. This ensures data flows seamlessly between tools, enabling automation of updates, approvals, asset syndication, and more to eliminate silos and reduce
human error.

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Project & Workflow Management

Project & Workflow Management

Gain full visibility across content production stages with centralised task tracking, approvals, and version control. From product launches to campaign rollouts, streamline collaboration across teams to reduce delays and boost efficiency.

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AI Enablement 
& Automation

AI Enablement 
& Automation

Leverage AI to auto-tag assets, suggest metadata, identify bottlenecks, or trigger workflows based on content conditions.
AI-enhanced automation supports smarter decisions and greater speed without compromising governance or accuracy.

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Managed Services 
& Ongoing Support

Managed Services 
& Ongoing Support

Beyond setup, we provide day-to-day platform support, system monitoring, and continuous optimisation. Our managed services ensure your tools evolve with your business, allowing your internal teams to focus on strategy, not system maintenance.

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Content Enrichment & Omnichannel Distribution

We help you transform raw data
into marketing-ready content and distribute it automatically to all your digital channels. Whether you're publishing to a website, marketplace, or POS system, enriched content ensures brand consistency and 
faster time-to-market.

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Leading brands trust Creative Folks to streamline content workflows and accelerate delivery with their Content Operations solutions.

Is your content operation slowing down your business?

Discuss your challenges with one of our experts to analyse your current content workflow and system setup—and learn how Creative Folks can streamline your processes.

This 20-minute assessment will cover:

  1. Your current workflow and system landscape
  2. Manual tasks that can be automated
  3. Content enrichment & delivery gaps
  4. Integration options to reduce effort and improve accuracy

Frequently Asked Questions

A Content Operations solution connects systems, teams, and processes to streamline how content is created, reviewed, approved, and published. It reduces manual tasks and accelerates delivery across all channels.

Content Operations focuses on the behind-the-scenes processes, tools, and workflows needed to manage, create, and deliver content efficiently across channels. Content Marketing, on the other hand, focuses on the strategy, messaging, and campaigns that drive engagement and brand awareness. Strong operations empower marketing teams to execute faster and more accurately.

If your team faces frequent delays, versioning errors, duplicated efforts, or struggles with visibility across projects, it's likely your content operations need attention. A Content Operations assessment can uncover process gaps, manual bottlenecks, or integration issues that impact efficiency and output.

Absolutely. A well-integrated Content Operations solution ensures content is automatically tailored and published across websites, e-commerce, mobile apps, print, and POS systems. This ensures brand consistency and reduces the need for duplicate production efforts.

Common components include Digital Asset Management (DAM), Product Information Management (PIM), Content Management Systems (CMS), Project Management tools (like monday.com or Wrike), and workflow automation platforms. These systems work best when integrated to reduce manual steps and provide end-to-end visibility.

By streamlining approval processes, version control, and publishing, teams can eliminate bottlenecks and reduce delays. This allows content to move faster from creation to delivery, especially for product launches or seasonal campaigns.

Yes, Creative Folks specialises in integrating platforms like DAM, PIM, CMS, PMS and ERP using the SiPHON integration platform
. This enables real-time data sharing and asset conversion to eliminate the need for manual uploads or updates.

AI enhances operations by automating metadata tagging, identifying duplicate or outdated assets, suggesting content updates, and triggering workflows based on content rules or performance. This reduces admin work, speeds decision-making, and improves the accuracy of content across channels.