"With its multi-channel publishing and digital management applications, WoodWing has revolutionised Yaffa... the greatest change has been streamlining the workflow and reducing production time from seven weeks to three, resulting in more time to sell."
Creating amazing content that engages with customers can make the difference between your brand and product and someone else’s being front of mind when purchasing. Creating all the content across all of the channels in the most efficient way is essential to compete in the online world. Allow your team to go from idea to publication in the fastest possible time, minimising frustrations and streamlining the whole process from beginning to end.
Whether it be a marketing campaign or a print layout you need to organise your content so that it is linked to tasks and deadlines.
Collaborate on visuals and copy and collect all the items you need to start building out the content
Start putting your content into a visual structure and augment for each channel - content marketing blogs, brochures, product information, social
Get out of emails and start making use of intuitive collaboration tools
Keep on top of corrections and ensure the right version is used
Don’t start converting manually. Be smart and use automation tools and push content to its channels such as ecommerce