Reinventing Retail with Powerful Content & Data Solutions

Simplifying and automating marketing functions and content operations by harnessing product and customer data to drive omnichannel personalised experiences.

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Is your Retail business struggling to keep up with customer expectations and operational demands?

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We help retailers optimise content production for campaigns and product lifecycles with content management and operations solutions, data integration, and automation to maintain brand and product consistency.

In a retail landscape brimming with competition, disconnected or outdated systems keep teams from meeting evolving customer demands. Our integrated solutions empower you to centralise product information, automate tedious tasks, and deliver a consistent experience digitally and in person. 

By unifying your data and workflows, you can reduce operational overhead, shorten time-to-market, and maintain high-quality customer and employee engagement at every touchpoint, ensuring your brand remains competitive in a crowded marketplace.

How we support the Retail industry

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Product Content
Management (PCM)

Retailers manage and rely on various systems, including e-commerce platforms, in-store systems, online marketplaces, and marketing channels. PCM centralises and provides workflows for enriching product data and automated distribution to all systems to ensure accurate, up-to-date information and faster time-to-market for new items or promotions.

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Content Operations
& Automation

Retail constantly updates promotions, product descriptions, and seasonal campaigns. Content Operation tools manage projects, tasks, timelines, and siloed approvals, speeding up content production cycles. Integrated with PCM or DAM, automation removes manual tasks for optimising and distributing content for a consistent CX.

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Data, AI &
Integration

Whether pulling real-time inventory from POS, analysing customer behaviour, or syncing with third-party services, integrated data keeps retail operations aligned. Integrated data and content allow AI-driven insights to boost decisions, personalisation, and omnichannel performance for better customer and employee experiences.

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Digital Asset
Management (DAM)

Digital Asset Management organises product imagery, videos and audio content. It provides a single source of truth for brand consistency while accelerating campaign production across channels with automated cropping and renditions. With our solutions, you can eliminate the time wasted finding and reusing approved digital assets. 

Creative Folks are leaders in providing digital transformations that truly make an impact for our Retail customers, including:

Want to see the real-world impact a Creative Folks solution can have on a retail business?

Explore how Wizard Pharmacy saved the time (and salaries) of two additional full-time staff, accelerated time to market and increased member transaction value by 46% through a process transformation to implement a Product Content Management (PCM) solution with Creative Folks via their unique Integrations as a Service offering using the powerful SiPHON integration platform.

Download Case Study
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Discuss your Retail challenges with one of our experts

Book a complementary 20-minute discovery session with us to analyse your current situation and how Creative Folks can help resolve your challenges.

Frequently Asked Questions

Use Product Content Management (PCM) to enrich raw data from your PIM or ERP system into product content for use in marketing content and campaigns. This ensures accurate data across e-commerce, in-store systems, and marketing channels. PCM is a single source for detailed product data and assets. It saves time, reduces errors, and speeds up product launches across your omnichannel presence.

DAM organises images, videos, and other digital marketing assets in one place. This streamlines content updates, keeps branding consistent, and accelerates campaign rollouts via automated renditions and transformation needed in omnichannel promotion.

Content Operations is a term that describes the entire content lifecycle, from planning and creation to management, distribution, and performance analysis. By adding software and integrations, it provides you with a tool that allows product managers, merchandisers, marketers, digital teams, and agencies to improve collaboration, ensure consistency, and enhance efficiency in content production.

Yes. By automating tasks like content publishing and image renditions for each channel from approval processes, retailers improve accuracy, reduce manual work, and get products to market faster.

By having a single workflow for Product Content Management with DAM you can curate, review and approve content to distribute to all channels and systems. A PCM provides centralised brand guidelines, digital assets, and approved content across websites, ads, and physical displays.

With so many channels and so many customer and employee experiences that require content to function, it's almost impossible to maintain it manually. Seamless integration unifies Content, POS, inventory, CRM, and marketing systems. This eliminates data silos, improves decision-making, and supports real-time customer insights.

Develop a common data model and use an integration platform (iPaaS) to dynamically connect your PIM, ERP, CDP, PCM,
e-commerce and marketplace systems to present near real-time information that is personalised for enhanced CX.

A headless CMS separates content from the front end, allowing rapid updates and dynamic content publishing and personalisation across websites, apps, and third-party platforms without authoring in each channel.

Reach out for a consultation with one of our Lead Consultants. We’ll assess your current setup, pinpoint gaps, and tailor a strategy that integrates PCM, DAM, workflow automation, and data integration.

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