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Airline Takes Flight with Streamlined Content Management from Creative Folks

Discover how a major airline streamlined content management and enhanced customer experience using a headless content platform.

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A headless content platform transformed a leading airline by enhancing customer experience and enabling operational efficiency to soar.

Follow the transformative journey of a leading airline in the travel industry, showcasing how Creative Folks redesigned the content structure, configured workflows for localisation and personalisation and implemented a modern omnichannel content platform to revolutionise content operations on a global scale.

From reducing operational overhead to accelerating content updates across regions, the new modularised approach to content management delivered significant internal efficiency gains, higher customer engagement and increased marketing ROI.

“Creative Folks has revolutionised how we manage content across our global sites. Updates that once took days now take minutes, and our teams collaborate seamlessly across regions. We’re delivering up-to-the-minute, personalised content to passengers worldwide, and it’s truly elevated our customer experience.”

– Global Content Manager, Major Airline in the Asia Pacific region

Key Customer Outcomes

Reduced Operational Overhead

Consolidated content processes and tools, significantly reducing manual effort and overhead costs.

Faster Content Updates

Enabled rapid content changes across all channels, shortening time-to-market for new information and campaigns.

Personalisation by Location

Centralised multi-language content management allowed consistent localisation for different regions.

Improved Collaboration

Unified platform and workflows unified marketing, content and regional offices improving collaboration and eliminating silos.

Increased Marketing Effectiveness

Personalised, timely content led to higher customer engagement and conversion rates, boosting overall marketing ROI.

Editorial Control and Workflow Compliance

Workflows enable consistent, compliant, and controllable content publishing across all digital channels in real time or on a schedule.

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