Discover how a major airline streamlined content management and enhanced customer experience using a headless content platform.
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Follow the transformative journey of a leading airline in the travel industry, showcasing how Creative Folks redesigned the content structure, configured workflows for localisation and personalisation and implemented a modern omnichannel content platform to revolutionise content operations on a global scale.
From reducing operational overhead to accelerating content updates across regions, the new modularised approach to content management delivered significant internal efficiency gains, higher customer engagement and increased marketing ROI.
– Global Content Manager, Major Airline in the Asia Pacific region
Consolidated content processes and tools, significantly reducing manual effort and overhead costs.
Enabled rapid content changes across all channels, shortening time-to-market for new information and campaigns.
Centralised multi-language content management allowed consistent localisation for different regions.
Unified platform and workflows unified marketing, content and regional offices improving collaboration and eliminating silos.
Personalised, timely content led to higher customer engagement and conversion rates, boosting overall marketing ROI.
Workflows enable consistent, compliant, and controllable content publishing across all digital channels in real time or on a schedule.
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