Marketing Resource Management (MRM) is a set of software tools that supports strategy and workflow optimisation for marketing departments.
As customer expectations shift in the digital age, speed and accuracy of information are becoming all the more essential for businesses of all kinds.
Artificial Intelligence (AI) in Digital Asset Management (DAM) offers numerous benefits, such as image text recognition, video transcription and machine learning capabilities. While AI is a powerful tool in DAM systems, it is not without its faults and requires, in some cases, a human behind the scenes ensuring it is behaving as expected.
System integration can resolve modern business challenges by placing a variety of information subsystems into a unified application mesh; it can make a supply chain more efficient, operations smoother, and enable faster vendor communication. If you want to sharpen your competitive advantage, you need system integration.
As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full bricks-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.
Data integration comes in two different categories, depending on your definition of “data integration”.
The traditional definition of data integration is something along the lines of “... the process of combining data from two or more sources to provide a unified view.” - with the intent of extracting business intelligence, by viewing consolidated reporting or performing data analysis to draw out insights.
Integration is the key to unlocking profitability, differentiation, and separation from your competition. In fact, integration in today’s business world is far more important than any solitary application in your entire architecture.
Media Asset Management (MAM) originated in the film and broadcast industry to manage the overall production and distribution of video and audio files. Media Asset Management, or MAM as it is mostly referred to in industry-speak, is commonly used to denote both the process and the software used to manage media assets.
Supply chains have existed since the advent of markets. They are definitely not a novel phenomenon. As the buying-selling equation transitions to an increasingly digital world, digital supply chains have become ubiquitous in discussion. To usher in a robust discussion about digital supply chains, we must first look at the notion of digital assets and the management of these digital assets; digital asset management.
We live in a digital world. Digital channels have largely replaced physical channels in most walks of professional and personal life. Digital news is replacing physical newspapers. Many businesses do not have a physical representation to engage with clients. But most have a website which is on and ready for business, 24x7. Websites, online stores, applications and platforms require one factor in complete order to remain competitive: properly managed digital assets.