We live in a digital world. Digital channels have largely replaced physical channels in most walks of professional and personal life. Digital news is replacing physical newspapers. Many businesses do not have a physical representation to engage with clients. But most have a website which is on and ready for business, 24x7.  Websites, online stores, applications and platforms require one factor in complete order to remain competitive: properly managed digital assets.

Sitecore is the global leader in digital experience management software. Sitecore’s Content Hub offering is a unique, integrated solution that incorporates critical components required by modern marketing, communications, and product teams. It helps drive the Sitecore Experience (XP) platform with content to ensure improved personalisation and experiences.

Marketing, as a function has evolved to become multifaceted in all regards. A multitude of channels, several personas, a plethora of vehicles to reach the market, increasingly competitive landscapes, emerging technologies, expanding capabilities resulting from increasing efficiency, large workloads and limited budgets. 

Marketing Technology (Martech) – the complex blend of marketing and technology – is a convoluted landscape. There are a plethora of vendors that make up the martech supply chain. 

Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?

A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track.

For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…

Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation.

An innovative DAM platform provides a cost-effective brand management solution for ensuring a consistent voice and aesthetic.

Now that you’ve built a case for change, generated momentum and established your requirements, it’s time to put the company’s money where your mouth is. Read on to discover how to choose the best vendor for your content process transformation project.