Sometimes, it’s hard to see the forest for the trees. The popularity of business applications for almost every function and cloud service is growing exponentially worldwide. According to Allied Market Research, the global integration platform as a service market was valued at $3.4 billion in 2021 and is projected to reach $37.9 billion by 2031, an increase of 27.5%.
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Does your organisation have a multi-cloud strategy?
Multi-cloud has become the norm for many Australian businesses, with Oracle reporting in February 2023 that 93% of Australian enterprises used multiple cloud environments. Many organisations use a multi-cloud strategy to back up data and reduce downtime. In this blog, I’ll focus on a slightly different angle: adopting a multi-cloud strategy to avoid vendor lock-in and use best-of-breed solutions.
Adopting a multi-cloud strategy enables your company to build a composable infrastructure by using the best features of different cloud providers. A composable enterprise uses modular components to build its tech stack, rather than use a few monolithic applications. It’s an approach that, when done properly, fosters flexible operations and optimises costs.
Marketers and content creators working in industries such as retail, manufacturing, wholesale, distribution, or marketing and creative agencies struggle with disconnected processes that only increase their workloads. Hubspot’s 2024 State of Marketing report found that only 59% of marketers reported that their tools are interconnected.
While much of this disconnect occurs at all stages of the content lifecycle, getting it right at the beginning – during the planning and briefing process – is a good place to start. This means connecting workflow management tools like monday.com to content creation platforms.
AI for business: How to practically minimise time and costs
As of March 2023, the CSIRO found that 68% of Australian businesses had adopted AI and 23% planned to implement it within 12 months. In December last year, the Australian Government announced a $17 million initiative to help SMEs adopt artificial intelligence (AI). The initiative aims to kickstart Australian SMEs towards leveraging AI's benefits and competitive advantages.
However, adopting AI requires more than just financial backing. The Government's initiative acknowledges this by emphasising that it will support SMEs in adopting AI responsibly and efficiently.
Before 'switching on' AI in your business, you need a clear strategy that aligns AI adoption with the business goals. Critical to this strategy is a strong focus on data integration. Why? Because AI needs comprehensive and reliable information for it to produce reliable results. (Remember the old saying, ‘Garbage in, garbage out’). The best way to ensure that is to automate data flow between systems and into the AI service. Effectively using AI depends on access to well-organised, clean business information to produce reliable insights. Without consistent data sources, your organisation will struggle to get the results you were hoping for in your AI experimentation.
How modular content creates the building blocks of personalisation
Hubspot's latest State of Marketing report found that 73% of marketers acknowledge personalisation as important. Yet, only 35% believe they successfully deliver a truly personalised experience to their customers.
Time-consuming, wasteful processes in creating and adjusting content have contributed to this gap and made it difficult for teams to personalise content at scale. If you see this problem within your organisation, you need a new approach to content creation. Modular content offers a solution to dynamically adjust and tailor content to meet customer preferences and behaviours.
A modular approach to creating and managing content offers more than improved processes. That same Hubspot report found that 94% of marketers believe personalisation generates increased sales, and 96% see it leading to repeat business. So, personalisation is not only good for your internal team, but it also supports your bottom line.
Cloud adoption has steadily risen in recent years, with many of us experiencing first-hand the flexibility and agility required to accommodate hybrid workforces and changing business needs. Australian enterprises continue investing in cloud computing. A Gartner survey reveals that 62% of Australian CIOs plan to boost their cloud spending this year, with goals to improve operational costs and efficiencies. What are the trends influencing cloud adoption?
You know that omnichannel delivery is a must-have to compete today. But can your marketing team keep up with these demands? A 2021 Forrester Study commissioned by Sitecore found that 73% of marketers use traditional web CMS for channel-specific content, with 43% creating content for just one channel.
A headless approach to content management reshapes how teams distribute digital content by decoupling content authoring and storage from the display and delivery platforms to offer the flexibility and scalability needed when distributing omnichannel content.
Separating content creation from the presentation layer provides much-needed flexibility and scalability for omnichannel distribution. A headless CMS enables today’s organisations to dynamically deliver content across websites, apps, e-commerce platforms, and other digital mediums supporting customer experiences.
It’s important to note that a headless CMS approach is not always the right solution for every business. I primarily see this benefiting businesses with complex websites, content and data feeds that require an alternative to the rigidity of traditional Web CMS platforms.
Do you know how much data your organisation accumulates every day?
Australian businesses accumulate significant amounts of data across sales, marketing, customer service, social media and finances. According to BCG, the volume of data generated by organisations globally doubled between 2018 and 2021. For too many companies, this data remains stuck in siloed systems and unused for decision-making.
Thirty years ago, marketing content primarily existed on printed materials like magazines and billboards. Today, we see it just about everywhere in our daily lives. Ads on social media serve up relevant advertisements, storefronts flaunt the latest products, and our email inboxes receive a healthy flow of promotional material linked to offers and personalised suggestions of what we might like to consume that suit our interests and choices.
When you think about it, you expect consistent, engaging and personalised experiences across all these mediums, and so do your customers. But, curating and delivering content for each platform, tailored to each individual personal preference, is no easy undertaking. Too often, the management processes include copying and pasting information or making small changes to images and text to suit each channel. Hubspot’s State of Marketing report found that the average marketer spends 6 hours daily manually completing administrative or operational tasks similar to these.
To meet customer expectations and overcome time-wasting challenges, you need a new approach to content management. This is where an omnichannel content platform (OCP) comes into play. With it, teams can plan, curate, manage, localise, and distribute content across multiple channels from a centralised location. This is referred to as headless content delivery. What elements define this solution?