As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full bricks-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.

Data integration comes in two different categories, depending on your definition of “data integration”.

The traditional definition of data integration is something along the lines of “... the process of combining data from two or more sources to provide a unified view.” -  with the intent of extracting business intelligence, by viewing consolidated reporting or performing data analysis to draw out insights.

Integration is the key to unlocking profitability, differentiation, and separation from your competition. In fact, integration in today’s business world is far more important than any solitary application in your entire architecture.

Media Asset Management (MAM) originated in the film and broadcast industry to manage the overall production and distribution of video and audio files. Media Asset Management, or MAM as it is mostly referred to in industry-speak, is commonly used to denote both the process and the software used to manage media assets.

Supply chains have existed since the advent of markets. They are definitely not a novel phenomenon. As the buying-selling equation transitions to an increasingly digital world, digital supply chains have become ubiquitous in discussion. To usher in a robust discussion about digital supply chains, we must first look at the notion of digital assets and the management of these digital assets; digital asset management.

We live in a digital world. Digital channels have largely replaced physical channels in most walks of professional and personal life. Digital news is replacing physical newspapers. Many businesses do not have a physical representation to engage with clients. But most have a website which is on and ready for business, 24x7.  Websites, online stores, applications and platforms require one factor in complete order to remain competitive: properly managed digital assets.

Sitecore is the global leader in digital experience management software. Sitecore’s Content Hub offering is a unique, integrated solution that incorporates critical components required by modern marketing, communications, and product teams. It helps drive the Sitecore Experience (XP) platform with content to ensure improved personalisation and experiences.

Marketing, as a function has evolved to become multifaceted in all regards. A multitude of channels, several personas, a plethora of vehicles to reach the market, increasingly competitive landscapes, emerging technologies, expanding capabilities resulting from increasing efficiency, large workloads and limited budgets. 

Marketing Technology (Martech) – the complex blend of marketing and technology – is a convoluted landscape. There are a plethora of vendors that make up the martech supply chain. 

Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?