Marketing Technology (Martech) – the complex blend of marketing and technology – is a convoluted landscape. There are a plethora of vendors that make up the martech supply chain. Starting at 150 options 8 years ago (which most would agree provides plenty of choice) we've now got a range that no subject matter expert could ever be across. While the proliferation of SaaS martech providers affords and allows significant choice, it also introduces complexities and challenges.
Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?
A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track.
For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…
Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation.
An innovative DAM platform provides a cost-effective brand management solution for ensuring a consistent voice and aesthetic.
Now that you’ve built a case for change, generated momentum and established your requirements, it’s time to put the company’s money where your mouth is. Read on to discover how to choose the best vendor for your content process transformation project.
Controlling and tracking a brand "in the wild" is increasingly difficult in the digital world - could the next generation of DAM's provide the answer?
It’s been a long journey, but your content process transformation project is almost ready for go-live. Read on to discover the seven keys to successfully deploying the new tools and processes.
If you fail to take the needs of all stakeholders into account your content process transformation project is destined for trouble. Read on to discover why accurately establishing requirements is crucial to delivering a successful project.