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Complimentary DAM Assessment

By Andrew Lomas on Mar 27, 2024 04:17 PM

How modular content creates the building blocks of personalisation

Hubspot's latest State of Marketing report found that 73% of marketers acknowledge personalisation as important. Yet, only 35% believe they successfully deliver a truly personalised experience to their customers. 

Time-consuming, wasteful processes in creating and adjusting content have contributed to this gap and made it difficult for teams to personalise content at scale. If you see this problem within your organisation, you need a new approach to content creation. Modular content offers a solution to dynamically adjust and tailor content to meet customer preferences and behaviours. 

A modular approach to creating and managing content offers more than improved processes. That same Hubspot report found that 94% of marketers believe personalisation generates increased sales, and 96% see it leading to repeat business. So, personalisation is not only good for your internal team, but it also supports your bottom line.

By Michael Coorey on Feb 20, 2024 04:59 PM

7 cloud trends that will redefine businesses in 2024

Cloud adoption has steadily risen in recent years, with many of us experiencing first-hand the flexibility and agility required to accommodate hybrid workforces and changing business needs. Australian enterprises continue investing in cloud computing. A Gartner survey reveals that 62% of Australian CIOs plan to boost their cloud spending this year, with goals to improve operational costs and efficiencies. What are the trends influencing cloud adoption?

By Andrew Lomas on Jan 31, 2024 09:28 AM

5 ways a headless CMS supports omnichannel delivery

You know that omnichannel delivery is a must-have to compete today. But can your marketing team keep up with these demands? A 2021 Forrester Study commissioned by Sitecore found that 73% of marketers use traditional web CMS for channel-specific content, with 43% creating content for just one channel.

A headless approach to content management reshapes how teams distribute digital content by decoupling content authoring and storage from the display and delivery platforms to offer the flexibility and scalability needed when distributing omnichannel content.

Separating content creation from the presentation layer provides much-needed flexibility and scalability for omnichannel distribution. A headless CMS enables today’s organisations to dynamically deliver content across websites, apps, e-commerce platforms, and other digital mediums supporting customer experiences.

It’s important to note that a headless CMS approach is not always the right solution for every business. I primarily see this benefiting businesses with complex websites, content and data feeds that require an alternative to the rigidity of traditional Web CMS platforms.

By Michael Coorey on Dec 15, 2023 10:00 AM

Transform data into action with real-time dashboards

Do you know how much data your organisation accumulates every day?

Australian businesses accumulate significant amounts of data across sales, marketing, customer service, social media and finances. According to BCG, the volume of data generated by organisations globally doubled between 2018 and 2021. For too many companies, this data remains stuck in siloed systems and unused for decision-making.

By Andrew Lomas on Nov 30, 2023 11:51 AM

What elements define omnichannel content management?

Thirty years ago, marketing content primarily existed on printed materials like magazines and billboards. Today, we see it just about everywhere in our daily lives. Ads on social media serve up relevant advertisements, storefronts flaunt the latest products, and our email inboxes receive a healthy flow of promotional material linked to offers and personalised suggestions of what we might like to consume that suit our interests and choices.

When you think about it, you expect consistent, engaging and personalised experiences across all these mediums, and so do your customers. But, curating and delivering content for each platform, tailored to each individual personal preference, is no easy undertaking. Too often, the management processes include copying and pasting information or making small changes to images and text to suit each channel. Hubspot’s State of Marketing report found that the average marketer spends 6 hours daily manually completing administrative or operational tasks similar to these.

To meet customer expectations and overcome time-wasting challenges, you need a new approach to content management. This is where an omnichannel content platform (OCP) comes into play. With it, teams can plan, curate, manage, localise, and distribute content across multiple channels from a centralised location. This is referred to as headless content delivery. What elements define this solution?

By Michael Coorey on Oct 20, 2023 11:30 AM

What data integration challenges occur during an M&A?

Australian Mergers and Acquisitions (M&As) saw a record high in 2021, with the deals announced exceeding the average of the preceding five years. By comparison, 2022 appeared to be a slower year, but a survey by PwC found that 58% of CEOs were not planning to delay deals despite concerns over economic challenges.

For companies completing an M&A, addressing integration challenges must be high on the priority list. An M&A is more than acquiring customers and services; you also acquire the data and processes that support the business. Legacy systems or data silos likely already exist. If these remain unaddressed when merging, they could generate more problems that impact how the new business serves customers, delivers services or completes processes.

In M&A, I often see five data integration challenges arise. Have you accounted for these?

By Michael Coorey on Aug 31, 2023 09:30 AM

5 ways workflow integration supports your marketing team

How many platforms does your marketing team use daily? From instant messaging to task management, the average business process runs across five or more systems. While adding more platforms over the last decade has undoubtedly brought more granular functionality to businesses (such as financial reporting, e-commerce, and CRM), if these platforms do not communicate, they can become major productivity blockers.

Perhaps your marketing team uses Wrike to plan projects and assign tasks, but do they use a different platform to report on progress? Do they have to access the content relevant to these tasks on a different platform?

If your answer to both of these questions is ‘Yes’, your business might greatly benefit from workflow integration (a.k.a. systems integration) to bring together all these platforms and processes. What are the benefits of such a solution?

By Andrew Lomas on Jul 25, 2023 10:30 AM

Headless Content Delivery: A game changer for scaling personalised content

Today, we live in a multichannel world where there are more ways to share content online and offline. You have likely seen a campaign printed on the side of a bus that you later saw in the sidebar of a website, recognisable due to the consistency of the advertisements and messaging. Perhaps the ad even mentioned the name of your city.

For a team to achieve this level of consistency and personalisation, they need full visibility of all content over online and offline channels. Yet, these systems are often disconnected from the content operations mechanics and require manual coordination between the marketing team, third-party providers and digital content creators.

Headless content delivery is one solution to this persistent problem. So, how does it work? And why is it a game-changer for scaling personalised content?

By Michael Coorey on Jun 19, 2023 01:00 PM

Integrated CX: The role of strategic planning when adopting a new platform

With any modern business, there’s an expectation that customers can interact with your brand across multiple touchpoints (which includes devices and platforms). The cross-platform personalised experience has moved from a ‘nice to have’ to a minimum standard. Therefore, all those touchpoints within your business need to have that customer data readily available. But this is often not the case.

Adopting a new customer experience (CX) platform is an opportunity to enhance these customer interactions. But its real potential goes beyond the capabilities of the platform itself. The true value lies in its ability to connect all your existing customer touchpoints and enhance them. Too often, companies will adopt a new CX platform without first considering how it will fit within the current ecosystem, inadvertently creating more work for already busy teams as they work with disconnected platforms.

In this blog, I’ll suggest some key consideration points when adopting a new CX platform and common challenges to avoid.

By Andrew Lomas on May 26, 2023 09:00 AM

What role does content management play in business process transformation?

The business landscape feels like it’s constantly changing around us. We have more functional, specific platforms at our fingertips; integration and automation are necessary, and AI tools have saturated the market. All of this creates the expectation that a business should be able to do more with less without sacrificing the quality of operations. As such, many leaders have one or many business transformations high on their priority list.

If you're among these leaders, it's important to consider the role of content in achieving process transformation. Whilst your marketing teams must efficiently produce reusable content that can be personalised for different audiences and channels for customer experience, it's also important to realise that content supports staff experiences in various business processes. Across sales, customer service, product support and maintenance, your business needs content to effectively function and to continue delivering the experience that the marketing team started at the inspiration stage.

Content management tools can help achieve these objectives by reducing manual steps and sharing content across systems, which help reduce operational costs, and ensure consistent and fast delivery of information to all teams, making it an essential consideration for any organisation undertaking process transformation.

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