20 Minute

Complimentary DAM Assessment

Blog
blog-list-bg-1
By Andrew Lomas on Nov 30, 2024 10:30 AM

The Real Benefits of Integrating DAM into Your Digital Ecosystem

A library operates efficiently when books are searchable under the Dewey Decimal System (DDS) - the world's most widely used way to store, categorise, and organise library collections. Digital Asset Management (DAM) platforms function at the core like a library; they organise and store your digital content library for easy access.

By Michael Coorey on Sep 30, 2024 02:00 PM

Integration Platforms: A Guide to Choosing the Right iPaaS

Sometimes, it’s hard to see the forest for the trees. The popularity of business applications for almost every function and cloud service is growing exponentially worldwide. According to Allied Market Research, the global integration platform as a service market was valued at $3.4 billion in 2021 and is projected to reach $37.9 billion by 2031, an increase of 27.5%.

By Andrew Lomas on Jul 31, 2024 03:37 PM

What is Digital Asset Management (DAM)?

Key considerations when selecting the right DAM platform

By Michael Coorey on Jun 28, 2024 02:59 PM

5 benefits of a multi-cloud strategy

Does your organisation have a multi-cloud strategy?

Multi-cloud has become the norm for many Australian businesses, with Oracle reporting in February 2023 that 93% of Australian enterprises used multiple cloud environments. Many organisations use a multi-cloud strategy to back up data and reduce downtime. In this blog, I’ll focus on a slightly different angle: adopting a multi-cloud strategy to avoid vendor lock-in and use best-of-breed solutions. 

Adopting a multi-cloud strategy enables your company to build a composable infrastructure by using the best features of different cloud providers. A composable enterprise uses modular components to build its tech stack, rather than use a few monolithic applications. It’s an approach that, when done properly, fosters flexible operations and optimises costs.

By Andrew Lomas on May 31, 2024 09:10 AM

Optimising content workflows: A guide for monday.com users

Marketers and content creators working in industries such as retail, manufacturing, wholesale, distribution, or marketing and creative agencies struggle with disconnected processes that only increase their workloads. Hubspot’s 2024 State of Marketing report found that only 59% of marketers reported that their tools are interconnected. 

While much of this disconnect occurs at all stages of the content lifecycle, getting it right at the beginning – during the planning and briefing process – is a good place to start. This means connecting workflow management tools like monday.com to content creation platforms.

By Michael Coorey on Apr 23, 2024 04:22 PM

AI for business: How to practically minimise time and costs

As of March 2023, the CSIRO found that 68% of Australian businesses had adopted AI and 23% planned to implement it within 12 months. In December last year, the Australian Government announced a $17 million initiative to help SMEs adopt artificial intelligence (AI). The initiative aims to kickstart Australian SMEs towards leveraging AI's benefits and competitive advantages.

However, adopting AI requires more than just financial backing. The Government's initiative acknowledges this by emphasising that it will support SMEs in adopting AI responsibly and efficiently.

Before 'switching on' AI in your business, you need a clear AI business strategy that aligns adoption with the business goals. Critical to this strategy is a strong focus on data integration. Why? Because AI needs comprehensive and reliable information for it to produce reliable results. (Remember the old saying, ‘Garbage in, garbage out’). The best way to ensure that is to automate data flow between systems and into the AI service. Effectively using AI depends on access to well-organised, clean business information to produce reliable insights. Without consistent data sources, your organisation will struggle to get the results you were hoping for in your AI experimentation.

By Andrew Lomas on Mar 27, 2024 04:17 PM

How modular content creates the building blocks of personalisation

Hubspot's latest State of Marketing report found that 73% of marketers acknowledge personalisation as important. Yet, only 35% believe they successfully deliver a truly personalised experience to their customers. 

Time-consuming, wasteful processes in creating and adjusting content have contributed to this gap and made it difficult for teams to personalise content at scale. If you see this problem within your organisation, you need a new approach to content creation. Modular content offers a solution to dynamically adjust and tailor content to meet customer preferences and behaviours. 

A modular approach to creating and managing content offers more than improved processes. That same Hubspot report found that 94% of marketers believe personalisation generates increased sales, and 96% see it leading to repeat business. So, personalisation is not only good for your internal team, but it also supports your bottom line.

By Michael Coorey on Feb 20, 2024 04:59 PM

7 cloud trends that will redefine businesses in 2024

Cloud adoption has steadily risen in recent years, with many of us experiencing first-hand the flexibility and agility required to accommodate hybrid workforces and changing business needs. Australian enterprises continue investing in cloud computing. A Gartner survey reveals that 62% of Australian CIOs plan to boost their cloud spending this year, with goals to improve operational costs and efficiencies. What are the trends influencing cloud adoption?

By Andrew Lomas on Jan 31, 2024 09:28 AM

5 ways a headless CMS supports omnichannel delivery

You know that omnichannel delivery is a must-have to compete today. But can your marketing team keep up with these demands? A 2021 Forrester Study commissioned by Sitecore found that 73% of marketers use traditional web CMS for channel-specific content, with 43% creating content for just one channel.

A headless approach to content management reshapes how teams distribute digital content by decoupling content authoring and storage from the display and delivery platforms to offer the flexibility and scalability needed when distributing omnichannel content.

Separating content creation from the presentation layer provides much-needed flexibility and scalability for omnichannel distribution. A headless CMS enables today’s organisations to dynamically deliver content across websites, apps, e-commerce platforms, and other digital mediums supporting customer experiences.

It’s important to note that a headless CMS approach is not always the right solution for every business. I primarily see this benefiting businesses with complex websites, content and data feeds that require an alternative to the rigidity of traditional Web CMS platforms.

By Michael Coorey on Dec 15, 2023 10:00 AM

Transform data into action with real-time dashboards

Do you know how much data your organisation accumulates every day?

Australian businesses accumulate significant amounts of data across sales, marketing, customer service, social media and finances. According to BCG, the volume of data generated by organisations globally doubled between 2018 and 2021. For too many companies, this data remains stuck in siloed systems and unused for decision-making.

Subscribe

Tag

View More