Content Operations

Automate content workflows, connect your systems, and deliver consistent, on-brand content faster — with less manual effort and fewer delays.

Let's Talk Content

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Attention Monday.com users:

By providing enhanced work collaboration tools, your marketing and content teams can take control of their operations by integrating workflow management tools with content production and delivery. Remove manual steps by embracing an integrated ecosystem to connect Digital Asset Management, automate pricing from PIM or ERP into promotional design, enrich product data using PCM and AI and ensure consistent content delivery across all platforms.

What is Content Operations?

Content Operations unifies creative, marketing, and content teams to plan, produce, and deliver content faster, with fewer handoffs and greater consistency.

By connecting your Digital Asset Management (DAM), CMS, project management, and workflow tools, we streamline collaboration across teams and agencies. Approvals move automatically, creative assets stay on-brand, and campaign materials are published across every channel without duplication or delays.

Whether you’re running multi-channel marketing campaigns, delivering rich media for digital experiences, or managing ongoing content updates, our Content Operations solutions reduce manual effort, accelerate delivery, and improve brand impact.

Key Benefits

Faster Content Creation Cycles

Accelerate time-to-audience by centralising project timeline tasks and streamlining approvals. Align teams around clear processes to get accurate content live across channels.

Less Manual Work, More Output

Integrate PIM, DAM, ERP and
CMS tools to automate content enrichment, publishing, and  updates, which removes duplication and reduces error rates.

Consistent Customer Experiences

Ensure accurate product and campaign content across web, POS, mobile, and eCommerce. Synchronised content means a seamless brand experience everywhere.

Features

Our Content Operations solution combines the power of product information management, workflow tools, content enrichment, and system integration. These key components work together to simplify your content operations, regardless of your industry or content type.

Advisory &  Consulting

Work with experts who understand the intersection of content, data,
and technology. We assess your current workflows, recommend improvements, and design a  scalable roadmap for content operations success—whether you're just starting or looking to optimise  an existing stack.

Integrations as a Service (via SiPHON)

Connect your PIM, DAM, CMS, ERP, and other systems through SiPHON Platform. This ensures data flows seamlessly between tools, enabling automation of updates, approvals, asset syndication, and more to eliminate silos and reduce
human error.

Project & Workflow Management

Gain full visibility across content production stages with centralised task tracking, approvals, and version control. From product launches to campaign rollouts, streamline collaboration across teams to reduce delays and boost efficiency.

AI Enablement  & Automation

Leverage AI to auto-tag assets, suggest metadata, identify bottlenecks, or trigger workflows based on content conditions.
AI-enhanced automation supports smarter decisions and greater speed without compromising governance or accuracy.

Managed Services  & Ongoing Support

Beyond setup, we provide day-to-day platform support, system monitoring, and continuous optimisation. Our managed services ensure your tools evolve with your business, allowing your internal teams to focus on strategy, not system maintenance.

Content Enrichment & Omnichannel Distribution

We help you transform raw data
into marketing-ready content and distribute it automatically to all your digital channels. Whether you're publishing to a website, marketplace, or POS system, enriched content ensures brand consistency and  faster time-to-market.

Leading brands trust Creative Folks to streamline content workflows and accelerate delivery with their Content Operations solutions.

Is your content operation slowing down your business?

Discuss your challenges with one of our experts to analyse your current content workflow and system setup—and learn how Creative Folks can streamline your processes.

This 20-minute assessment will cover:

Your current workflow and system landscape
Manual tasks that can be automated
Content enrichment & delivery gaps
Integration options to reduce effort and improve accuracy

Frequently Asked Questions

A Content Operations solution connects your systems, teams, and processes to streamline how content is created, reviewed, and delivered. By integrating platforms and automating workflows, it reduces manual effort, increases visibility, and speeds delivery across all channels.

Content Operations is the foundation that enables marketing to work efficiently. It focuses on the tools, workflows, and automation needed to produce and publish content at scale. Content Marketing focuses on the messaging, strategy, and campaigns that drive engagement. Strong operations empower marketing teams to move faster with fewer errors.

Signs include delays in approvals, duplicated work, versioning errors, or poor visibility across teams. If content often feels ‘stuck’ between creation and publication, it’s time to assess your operations. Integration and automation can reveal hidden bottlenecks and remove unnecessary steps.

Yes; when systems are integrated, content can be automatically tailored and distributed across websites, e-commerce, mobile apps, print, social, and POS. This ensures brand consistency while eliminating manual republishing.

Typical components include Digital Asset Management (DAM), Product Information Management (PIM), Content Management Systems (CMS), project or campaign management tools, and workflow automation. When connected, these systems provide an end-to-end view of content from creation to delivery.

Automation removes repetitive steps — like approvals, file transfers, and data updates — so teams can focus on high-value creative work. This shortens cycle times for campaigns, product launches, and content updates.

Yes. Creative Folks specialises in integrating DAM, PIM, CMS, ERP, and other platforms using our SiPHON Platform and integration service. This ensures data flows seamlessly, assets stay synchronised, and manual uploads are eliminated.

AI accelerates tagging, flags outdated content, suggests improvements, and can even trigger workflows based on performance or rules. This reduces administrative effort, speeds decision-making, and improves accuracy across large content libraries.