Headless Content Delivery orchestrated by an Omnichannel Content Platform

Deliver personalised experiences at scale, reduce manual bottlenecks, and accelerate speed-to-market with a headless architecture and modular content management.

Let's Talk Headless

What is Headless Content Delivery?

Headless Content Delivery separates content creation from the presentation layer by leveraging a composable Omnichannel Content Platform (OCP). Content and assets are modularised, centralised, and distributed dynamically to any digital channel via APIs and CDN, enabling consistent and intelligent personalisation at every touchpoint.

This architecture frees teams from legacy CMS constraints and accelerates content velocity. By decoupling delivery from content authoring, developers can render tailored experiences on websites, mobile apps, IoT devices and more while marketers work independently to manage, approve, and orchestrate content across channels.

Key Benefits

Functional Personalisation per Location

Functional Personalisation per Location

Leverage location and behavioural data to dynamically serve hyper-relevant content. For example, Headless Content Delivery enables personalised offers by region, serving relevant travel deals based on user geography and preferences.

Faster Dev Cycles & Flexible Integration

Faster Dev Cycles & Flexible Integration

Decoupling content from the front end lets developers move faster while APIs and CDNs integrate with your tech stack. Teams can easily deploy updates quickly, test efficiently, and deliver experiences across web, mobile, commerce and beyond.

Omnichannel Experiences

Omnichannel Experiences

Deliver consistent, structured content across all touchpoints, from websites and apps to voice assistants and signage, ensuring cohesive brand messaging and a unified customer experience, regardless of channel or device.

High Performance & Scalability

High Performance & Scalability

Content is served via CDNs and Experience Edge, optimised for fast load times and elastic scale. Whether launching a campaign or handling a surge in traffic, performance remains fast, stable and responsive across channels.

Reduced Operational Overhead

Reduced Operational Overhead

Minimise repetitive manual tasks and eliminate copy-paste delays between content teams and channel platform specialists. Centralising and modularising content streamlines approvals and publishing, saving time, lowering resource costs, and improving workflow efficiency.

Future-Proof Flexibility

Future-Proof Flexibility

Create once and reuse anywhere. Modular content design and headless architecture make it easy to add new channels, enter new markets or adapt quickly, without reauthoring or redesigning your entire content stack.

Partner Products

p-solutions-content-operations-automation-partner-products-video
Content Hub Operations
WoodWing Studio
WoodWing Assets
SiPHON

Features

Our solutions combine API-driven delivery, intelligent personalisation, and workflow automation. Here's how we support agile content execution:

Advisory & Consulting

Advisory & Consulting

We help define business use cases and design a tailored Headless Content Delivery strategy powered by Sitecore Content Hub and other leading platforms.

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Integrations as a Service

Integrations as a Service

Using the  SiPHON integration platform, we connect your content stack (DAM, CRM, eComm, etc.) for seamless and automated delivery.

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Managed Services & Support

Managed Services & Support

Ongoing support, optimisation, and monitoring ensure your content systems are secure, scalable and continuously aligned with business goals.

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Campaign Agility Enablement

Campaign Agility Enablement

Empower marketers to rapidly launch, test, and iterate content experiences without waiting on development cycles.

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Omnichannel Content Delivery

Omnichannel Content Delivery

Publish modular content across all digital endpoints from a single hub, reducing effort while improving audience reach.

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Collaborative Workflow Enablement

Collaborative Workflow Enablement

Unite content creators, designers, and developers in one streamlined workflow with real-time approval and publishing tools.

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Creative Folks boasts extensive experience in aiding organisations across Australia andNew Zealand in resolving their content challenges. Some of the organisations they have successfully deployed content technology solutions for include:

Struggling with disjointed creative workflows and inconsistent brand assets?

In an omnichannel digital environment, operational chaos and content clutter are a costly problem. Too many document versions, too many clicks, spread across too many locations - result in operational bottlenecks and wasted time and money.

We unify your assets, automate content processes, and integrate key data so you can maintain brand consistency, increase speed-to-market, and captivate audiences everywhere.

In an environment driven by fast-paced multi-channel campaigns and ever-rising customer expectations, making a positive, lasting impression on customers is harder than ever. Scattered resources and outdated workflows only make matters worse by slowing creative output and weakening your brand's impact. Our integrated solutions enable you to centralise digital assets, automate routine tasks, and collaborate across channels.

Combining all creative resources and processes reduces overhead, avoids duplicate work, and ensures every campaign, whether online, offline, or across social media, is on-brand and on time.

Ready to Optimise Content Delivery?

Book a free 20-minute session with our experts.

Let’s evaluate your current content landscape, identify inefficiencies, and outline how Headless Content Delivery can help you scale content across all touchpoints.

What we'll cover:

  • Your current CMS and content workflows
  • Manual processes that can be automated
  • Integration opportunities
  • How to personalise at scale using Headless Content Delivery

Frequently Asked Questions

Headless Content Delivery decouples content management from presentation by storing approved content centrally and delivering it via APIs to any channel. It enables scalable, dynamic, and personalised experiences across websites, apps, and more.

An Omnichannel Content Platform (OCP) is a centralised content system designed to manage, modularise, and distribute content across digital and offline channels. It breaks silos, supports localisation, and enables automated, consistent experiences everywhere.

Traditional CMS platforms tightly couple content creation with the frontend interface. Headless Content Delivery separates the two, allowing developers to build custom frontends and deliver content dynamically to any channel through APIs.

It offers speed, flexibility, and scalability. Teams can eliminate manual publishing, adapt content per channel, integrate seamlessly with third-party systems, and support personalisation, driving faster time-to-market and better user experiences.

Use cases include websites, mobile apps, in-store displays, email marketing, social media, and IoT. Any touchpoint that requires flexible, modular content is a fit for Headless Content Delivery.

Via robust APIs, Headless platforms integrate with tools like DAM, PIM, CRM, and eCommerce. This automation eliminates manual duplication and improves content velocity across your tech stack.

It’s purpose-built for both. Marketers manage modular content and workflows centrally, while developers gain freedom to innovate across channels using modern tools and frameworks.

If your business juggles multiple digital channels, faces delays in content updates, or aims for global personalisation at scale, Headless Content Delivery helps unlock agility, performance, and future-proof delivery.

Yes. Our team provides strategic consulting to transition from monolithic CMS to a modular, headless architecture, mapping use cases, streamlining integrations, and minimising disruption.

Implementation depends on your environment. A phased rollout delivers value early through achievable milestones, ensuring that both marketing and development teams benefit throughout the process.