We live in an era of digital transformation. Anything that can be digitised will be digitised. As a result, effective content management has turned from a ‘nice-to-have’, into a ‘must have’ as the number of digital assets needed to compete in the online marketplace explodes.
Creating, managing and using the numerous types of content an organisation needs today can frequently lead to operational and quality inefficiencies and put your organisation at risk of a content crisis.
Utilising a DAM in modern times can now be seen as an essential component of any modern content management. But to avoid a content crisis in unprecedented times, you now need to be able to do more with less, and as efficiently as possible. Therefore the content platform that supports your many channels of customer engagement needs to do a lot more than just store assets. It needs to have integrated planning and resource management, content marketing tools and workflows as well as integrated data and automated distribution to multiple customer facing platforms.
ROI has never been more important and in 2021 we all are feeling the need to achieve more with less in every capacity of our lives.
When it comes to your content and products, Sitecore Content Hub and Creative Folks, Australia’s Sitecore Content Hub specialists, have you covered. Our guide, 21 Reasons why you need Content Hub in 2021, covers all the ways a Creative Folks Content Hub solution can benefit you and deliver an ROI today.
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