We live in an era of digital transformation. Anything that can be digitised will be digitised. As a result, effective content management has turned from a ‘nice-to-have’, into a ‘must have’ as the number of digital assets needed to compete in the online marketplace explodes.
Creating, managing and using the numerous types of content an organisation needs today can frequently lead to operational and quality inefficiencies and put your organisation at risk of a content crisis.
Utilising a DAM in modern times can now be seen as an essential component of any modern content management. But to avoid a content crisis in unprecedented times, you now need to be able to do more with less, and as efficiently as possible. Therefore the content platform that supports your many channels of customer engagement needs to do a lot more than just store assets. It needs to have integrated planning and resource management, content marketing tools and workflows as well as integrated data and automated distribution to multiple customer facing platforms.
30 Minute
