WEBINAR ON-DEMAND

Delivering Dynamic, Personalised Content at Scale: An Airline's Journey  

Join our webinar to discover how you can enhance customer engagement, increase conversions and boost ROI. We’ll explore how modernising your content strategy and re-architecting using headless content delivery can drive highly scalable, dynamic and personalised digital experiences.

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Overview

Join Creative Folks CEO Andrew Lomas in this must-watch webinar for any organisation wanting to enhance customer experience (CX) and increase ROI from its content operations. We will unpack the journey of a major airline that enabled the delivery of dynamic, personalised content at scale by transforming its approach to content management. 

This session will provide a deep dive into the process that led to the airline revitalising its content strategy and technology, which delivered faster time-to-market across multiple channels, reduced workload for content teams, and improved customer satisfaction.

To watch the webinar recording, simply provide your details in the form below and hit play!

Speaker

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Andrew Lomas

CEO
Creative Folks

Andrew has spent his career helping brands, institutions and content creators to solve problems through technology. He started as a pioneer in Digital Asset Management (DAM) tools in 1989 that supported digital pre-press and advertising, Since then, he's led projects digitising historic content relics, brand portals for asset distribution, content production workflows and integrated asset supply chains. Today, Andrew’s focus lies on headless omnichannel content delivery solutions to support modern marketing, content production, e-commerce and digital experiences. 

Andrew and his team have experienced the evolution of DAM and the growing demand for highly collaborative and integrated technology crucial to today’s omnichannel world. They design and implement tailored workflow solutions for agencies, media, brands, the arts, and broader corporate marketing teams with a focus on the value of data integration, preservation, optimisation of process, delivery at scale and continuous innovation.

Key Takeaways

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Overcoming Legacy Systems

Learn how the airline tackled challenges related to outdated systems that hindered efficient content management and customer engagement.

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Headless Content Delivery

Gain insights into the transition to headless content delivery, which enables the airline to update and personalise content dynamically without frequent app releases.

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Modular Content Strategy

Discussion on how modular content structures allowed for enhanced flexibility and personalisation, catering to diverse customer needs across various platforms.

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Implementing Sitecore Content Hub

Discover the role of Sitecore Content Hub in centralising and managing content, which facilitated streamlined updates and personalisation.

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Enhanced Customer Experience

Explore how these technological advancements contributed to an improved customer experience with content that adapts to user behaviour and preferences.

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Scalability and Efficiency

Understand how the airline scaled its content management processes to handle multiple languages and regional variations efficiently.