20 Minute

Complimentary DAM Assessment

By Andrew Lomas on Jun 15, 2022 10:16 AM

Omnichannel retail trends driving personalisation

Personalised content has become imperative for retail companies to compete and stay relevant to their customers. In response, I have seen two trends emerge: omnichannel content delivery and first-party customer data collection. What exactly do these encapsulate, why do they need to be considered collectively, and what do they mean for your retail business?

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