By Andrew Lomas on Jul 21, 2020 11:06 AM

Omni-Channel Content Platforms: more than DAM

As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full bricks-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.

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