By Andrew Lomas on Dec 12, 2019 10:10 AM

Why your marketing team needs a Marketing Resource Management (MRM) solution


Marketing, as a function has evolved to become multifaceted in all regards. A multitude of channels, several personas, a plethora of vehicles to reach the market, increasingly competitive landscapes, emerging technologies, expanding capabilities resulting from increasing efficiency, large workloads and limited budgets. 

By Michael Coorey on Oct 31, 2019 12:27 PM

7,000 Martech apps and counting. Which ones are right for your business?

Marketing Technology (Martech) – the complex blend of marketing and technology – is a convoluted landscape. There are a plethora of vendors that make up the martech supply chain. 

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