20 Minute

Complimentary DAM Assessment

By Andrew Lomas on Feb 23, 2021 09:36 AM

How Product Content Management unifies the lifecycle of product content

Product ideation, promotion and lifecycle is something we take for granted as a consumer. We are bombarded with new and existing products from brands; for the sake of branding awareness, promotions and campaigns. The average consumer may not consider what goes into getting those products to market and what is included in the content creation, management and distribution process.

By Andrew Lomas on Dec 23, 2020 09:07 AM

Optimising Marketing Resource Management workflows in Sitecore Content Hub

Marketing Resource Management (MRM) is a set of software tools that supports strategy and workflow optimisation for marketing departments.

By Andrew Lomas on Dec 12, 2019 10:10 AM

Why your marketing team needs a Marketing Resource Management solution


Marketing, as a function has evolved to become multifaceted in all regards. A multitude of channels, several personas, a plethora of vehicles to reach the market, increasingly competitive landscapes, emerging technologies, expanding capabilities resulting from increasing efficiency, large workloads and limited budgets. 

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