Your archive of content has a lot of value. Quite often though you don’t know exactly what’s in it or where the files are located and extracting it to re-purpose is often a manual process. So how can you create value in your archive quickly and make it available for your marketing and content teams to use in the next campaign or issue.
Using Taxonomies in your Digital Asset Management increases Content Utilisation.
Effectively finding the right assets for use in marketing communications, sales presentations, catalogues, EDM's or any form of communication can be difficult. Quite often we use the same images and videos time and time again and create our own local storage collection because it was too hard to find them in the first place. Tell me I'm not wrong. Taxonomies assist in finding assets more quickly.