Marketers and content creators working in industries such as retail, manufacturing, wholesale, distribution, or marketing and creative agencies struggle with disconnected processes that only increase their workloads. Hubspot’s 2024 State of Marketing report found that only 59% of marketers reported that their tools are interconnected. 

While much of this disconnect occurs at all stages of the content lifecycle, getting it right at the beginning – during the planning and briefing process – is a good place to start. This means connecting workflow management tools like monday.com to content creation platforms.

Today, consumers are spending more time in mobile apps than on mobile web browsing or on their desktop. So, if you haven’t yet launched a branded mobile app, you’re missing out.

Why do you need a branded app

If you want to connect with your customers, we all know you need a strong online presence. Customer engagement is a challenge and getting your brand on mobile can either be done with a branded app or a responsive website.