Andrew Lomas

Andrew Lomas

Andrew is co-founder and CEO of Creative Folks, a Sydney-based consultancy that has been enabling brands and marketers since 2001. He frequently presents and writes on the topics of Digital Asset Management, content workflow, and the Composable Enterprise.

As an expert in Digital Asset Management and content production workflows, he helps solve the content crisis of planning, management and distribution of content across all marketing and distribution channels.

Andrew has spent his career helping marketers and content creators solve problems using technology. He and the Creative Folks team work with creative agencies, publishing houses, and corporate marketing teams to optimise marketing and content operations through technology and process re-engineering.

Find me on:
By Andrew Lomas on Feb 27, 2020 09:30 AM

Sitecore Content Hub: powering the Enterprise


Sitecore is the global leader in digital experience management software. Sitecore’s Content Hub offering is a unique, integrated solution that incorporates critical components required by modern marketing, communications, and product teams. It helps drive the Sitecore Experience (XP) platform with content to ensure improved personalisation and experiences.

By Andrew Lomas on Dec 12, 2019 10:10 AM

Why your marketing team needs a Marketing Resource Management (MRM) solution


Marketing, as a function has evolved to become multifaceted in all regards. A multitude of channels, several personas, a plethora of vehicles to reach the market, increasingly competitive landscapes, emerging technologies, expanding capabilities resulting from increasing efficiency, large workloads and limited budgets. 

By Andrew Lomas on Sep 30, 2019 03:01 PM

Is a modern DAM platform at the core of your marketing technology stack?

Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?

By Andrew Lomas on Jul 09, 2019 12:31 PM

Smooth sailing: How to streamline your brand asset production

A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track.

By Andrew Lomas on May 14, 2019 02:30 PM

Keep it simple: Distribute and update brand assets with ease

For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…

By Andrew Lomas on Apr 16, 2019 12:20 PM

Peace of mind: Automate rights controls to protect your brand

Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation.

By Andrew Lomas on Mar 20, 2019 11:08 AM

How you can guarantee brand consistency while slashing costs

An innovative DAM platform provides a cost-effective brand management solution for ensuring a consistent voice and aesthetic.

By Andrew Lomas on Nov 22, 2018 03:16 AM

Building partnerships: choosing a vendor that's right for you

Now that you’ve built a case for change, generated momentum and established your requirements, it’s time to put the company’s money where your mouth is. Read on to discover how to choose the best vendor for your content process transformation project.

By Andrew Lomas on Nov 21, 2018 11:43 AM

Why traditional DAMs don't meet brand managers' needs

Controlling and tracking a brand "in the wild" is increasingly difficult in the digital world - could the next generation of DAM's provide the answer?

By Andrew Lomas on Oct 25, 2018 03:54 AM

On target: how to ensure successful project deployment

It’s been a long journey, but your content process transformation project is almost ready for go-live. Read on to discover the seven keys to successfully deploying the new tools and processes.

Discover more

Feb 27, 2020 09:30 AM Sitecore Content Hub: powering the Enterprise Read on
Dec 12, 2019 10:10 AM Why your marketing team needs a Marketing Resource Management (MRM) solution Read on
Oct 31, 2019 12:27 PM 7,000 Martech apps and counting. Which ones are right for your business? Read on

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