20 Minute

Complimentary DAM Assessment

Andrew Lomas

Andrew Lomas

Andrew is co-founder and CEO of Creative Folks, a Sydney-based consultancy that has been enabling brands and marketers since 2001. He frequently presents and writes on the topics of Digital Asset Management, content workflow, and the Composable Enterprise.

As an expert in Digital Asset Management and content production workflows, he helps solve the content crisis of planning, management and distribution of content across all marketing and distribution channels.

Andrew has spent his career helping marketers and content creators solve problems using technology. He and the Creative Folks team work with creative agencies, publishing houses, and corporate marketing teams to optimise marketing and content operations through technology and process re-engineering.

Find me on:
By Andrew Lomas on Oct 22, 2021 09:15 AM

The latest DAM technology for your omnichannel CX

The list of channels available to engage with your customers (and just as importantly, for them to engage with you) continues to grow. Long-standing platforms such as LinkedIn and Instagram remain relevant, while new platforms like TikTok have become places for brands to communicate with customers.

By Andrew Lomas on Sep 15, 2021 02:30 PM

The benefits of modular content for omnichannel delivery at scale

Creatives, marketers and designers have developed content the same way for decades. Restrictions such as physical size and the number of pages have ruled content long before the digital era. Even digital technologies have not eased these creative boundaries, with similar formatting boundaries restricting display advertising and web page content.

By Andrew Lomas on Jun 18, 2021 02:30 PM

File Sharing Cloud Storage vs Swivle Cloud DAM

Cloud storage has changed the way we store, share and collaborate online. It is regarded as a secure, simple means of accessing data from anywhere at any time.

By Andrew Lomas on Apr 27, 2021 03:30 PM

The Benefits of Sitecore’s Content Marketing Platform in your Omnichannel Content Stack

Are you searching for the right solution to manage your content marketing strategy? I recommend you consider Sitecore’s Content Marketing Platform (CMP). 

By Andrew Lomas on Feb 23, 2021 09:36 AM

How Product Content Management unifies the lifecycle of product content

Product ideation, promotion and lifecycle is something we take for granted as a consumer. We are bombarded with new and existing products from brands; for the sake of branding awareness, promotions and campaigns. The average consumer may not consider what goes into getting those products to market and what is included in the content creation, management and distribution process.

By Andrew Lomas on Dec 23, 2020 09:07 AM

Optimising Marketing Resource Management workflows in Sitecore Content Hub

Marketing Resource Management (MRM) is a set of software tools that supports strategy and workflow optimisation for marketing departments.

By Andrew Lomas on Oct 22, 2020 09:43 AM

The Core Functionalities of AI in Digital Asset Management

Artificial Intelligence (AI) in Digital Asset Management (DAM) offers numerous benefits, such as image text recognition, video transcription and machine learning capabilities. While AI is a powerful tool in DAM systems, it is not without its faults and requires, in some cases, a human behind the scenes ensuring it is behaving as expected.

 

By Andrew Lomas on Jul 21, 2020 11:06 AM

Omnichannel Content Platforms: more than DAM

As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full bricks-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.

By Andrew Lomas on Apr 27, 2020 02:06 PM

What is Media Asset Management? And how is it different to DAM?

Media Asset Management (MAM) originated in the film and broadcast industry to manage the overall production and distribution of video and audio files. Media Asset Management, or MAM as it is mostly referred to in industry-speak, is commonly used to denote both the process and the software used to manage media assets.

By Andrew Lomas on Mar 27, 2020 11:00 AM

Is Your Digital Asset Supply Chain in Order?

Supply chains have existed since the advent of markets. They are definitely not a novel phenomenon. As the buying-selling equation transitions to an increasingly digital world, digital supply chains have become ubiquitous in discussion. To usher in a robust discussion about digital supply chains, we must first look at the notion of digital assets and the management of these digital assets; digital asset management.

Discover more

Nov 12, 2021 02:07 PM Consolidating IT through systems integration in M&A Read on
Oct 22, 2021 09:15 AM The latest DAM technology for your omnichannel CX Read on
Sep 30, 2021 01:30 PM The business benefits of Systems Integration Read on

Product Highlight

New call-to-action

Subscribe

Tag

View More