Andrew Lomas

Andrew Lomas

Andrew is co-founder and CEO of Creative Folks, a Sydney-based consultancy that has been enabling brands and marketers since 2001. He frequently presents and writes on the topics of Digital Asset Management, content workflow, and the Composable Enterprise.

As an expert in Digital Asset Management and content production workflows, he helps solve the content crisis of planning, management and distribution of content across all marketing and distribution channels.

Andrew has spent his career helping marketers and content creators solve problems using technology. He and the Creative Folks team work with creative agencies, publishing houses, and corporate marketing teams to optimise marketing and content operations through technology and process re-engineering.

Find me on:
By Andrew Lomas on Apr 27, 2020 02:06 PM

What is Media Asset Management? And how is it different to DAM?

Media Asset Management (MAM) originated in the film and broadcast industry to manage the overall production and distribution of video and audio files. Media Asset Management, or MAM as it is mostly referred to in industry-speak, is commonly used to denote both the process and the software used to manage media assets.

By Andrew Lomas on Mar 27, 2020 11:00 AM

Is Your Digital Asset Supply Chain in Order?

Supply chains have existed since the advent of markets. They are definitely not a novel phenomenon. As the buying-selling equation transitions to an increasingly digital world, digital supply chains have become ubiquitous in discussion. To usher in a robust discussion about digital supply chains, we must first look at the notion of digital assets and the management of these digital assets; digital asset management.

By Andrew Lomas on Feb 12, 2020 10:45 AM

Why You Should Invest in a Digital Asset Management System

We live in a digital world. Digital channels have largely replaced physical channels in most walks of professional and personal life. Digital news is replacing physical newspapers. Many businesses do not have a physical representation to engage with clients. But most have a website which is on and ready for business, 24x7.  Websites, online stores, applications and platforms require one factor in complete order to remain competitive: properly managed digital assets.

By Andrew Lomas on Jan 22, 2020 09:30 AM

Sitecore Content Hub: powering the Enterprise


Sitecore is the global leader in digital experience management software. Sitecore’s Content Hub offering is a unique, integrated solution that incorporates critical components required by modern marketing, communications, and product teams. It helps drive the Sitecore Experience (XP) platform with content to ensure improved personalisation and experiences.

By Andrew Lomas on Dec 12, 2019 10:10 AM

Why your marketing team needs a Marketing Resource Management (MRM) solution


Marketing, as a function has evolved to become multifaceted in all regards. A multitude of channels, several personas, a plethora of vehicles to reach the market, increasingly competitive landscapes, emerging technologies, expanding capabilities resulting from increasing efficiency, large workloads and limited budgets. 

By Andrew Lomas on Sep 30, 2019 03:01 PM

Is a modern DAM platform at the core of your marketing technology stack?

Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?

By Andrew Lomas on Jul 09, 2019 12:31 PM

Smooth sailing: How to streamline your brand asset production

A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track.

By Andrew Lomas on May 14, 2019 02:30 PM

Keep it simple: Distribute and update brand assets with ease

For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…

By Andrew Lomas on Apr 16, 2019 12:20 PM

Peace of mind: Automate rights controls to protect your brand

Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation.

By Andrew Lomas on Mar 20, 2019 11:08 AM

How you can guarantee brand consistency while slashing costs

An innovative DAM platform provides a cost-effective brand management solution for ensuring a consistent voice and aesthetic.

Discover more

Apr 27, 2020 02:06 PM What is Media Asset Management? And how is it different to DAM? Read on
Mar 27, 2020 11:00 AM Is Your Digital Asset Supply Chain in Order? Read on
Feb 12, 2020 10:45 AM Why You Should Invest in a Digital Asset Management System Read on

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