Marketing, as a function has evolved to become multifaceted in all regards. A multitude of channels, several personas, a plethora of vehicles to reach the market, increasingly competitive landscapes, emerging technologies, expanding capabilities resulting from increasing efficiency, large workloads and limited budgets.
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Andrew Lomas on Dec 12, 2019 10:10 AM
Why your marketing team needs a Marketing Resource Management solution
By
Michael Coorey on Oct 31, 2019 12:27 PM
7,000 MarTech apps and counting. Which is right for your business?
Marketing Technology (Martech) – the complex blend of marketing and technology – is a convoluted landscape. There are a plethora of vendors that make up the martech supply chain.