By Andrew Lomas on Sep 30, 2019 03:01 PM

Is a modern DAM platform at the core of your marketing technology stack?

Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?

By Andrew Lomas on Nov 21, 2018 11:43 AM

Why traditional DAMs don't meet brand managers' needs

Controlling and tracking a brand "in the wild" is increasingly difficult in the digital world - could the next generation of DAM's provide the answer?

By Andrew Lomas on Dec 22, 2016 02:35 PM

Increase Content Utilisation with Taxonomies

Using Taxonomies in your Digital Asset Management increases Content Utilisation.

Effectively finding the right assets for use in marketing communications, sales presentations, catalogues, EDM's or any form of communication can be difficult. Quite often we use the same images and videos time and time again and create our own local storage collection because it was too hard to find them in the first place. Tell me I'm not wrong. Taxonomies assist in finding assets more quickly.

By Andrew Lomas on Sep 29, 2016 12:43 AM

Resolving the issues caused by 'Content Fragmentation’

 

Digital Asset Management ('DAM') overcomes issues created by 'Content Fragmentation'

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Jun 23, 2020 11:06 AM Solving modern business challenges with Data Integration Read on
May 28, 2020 03:06 PM Unlocking Competitive Advantage with System Integration Read on
Apr 27, 2020 02:06 PM What is Media Asset Management? And how is it different to DAM? Read on

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