20 Minute

Complimentary DAM Assessment

By Andrew Lomas on Jul 21, 2020 11:06 AM

Omnichannel Content Platforms: more than DAM

As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full bricks-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.

By Andrew Lomas on Sep 30, 2019 03:01 PM

Is a DAM platform at the core of your marketing technology stack?

Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?

By Andrew Lomas on Nov 21, 2018 11:43 AM

Why traditional DAMs don't meet brand managers' needs

Controlling and tracking a brand "in the wild" is increasingly difficult in the digital world - could the next generation of DAM's provide the answer?

By Andrew Lomas on Dec 22, 2016 02:35 PM

Increase Content Utilisation with Taxonomies

Using Taxonomies in your Digital Asset Management increases Content Utilisation.

Effectively finding the right assets for use in marketing communications, sales presentations, catalogues, EDM's or any form of communication can be difficult. Quite often we use the same images and videos time and time again and create our own local storage collection because it was too hard to find them in the first place. Tell me I'm not wrong. Taxonomies assist in finding assets more quickly.

By Andrew Lomas on Sep 29, 2016 12:43 AM

Resolving the issues caused by 'Content Fragmentation’

 

Digital Asset Management ('DAM') overcomes issues created by 'Content Fragmentation'

Discover more

Oct 22, 2021 09:15 AM The latest DAM technology for your omnichannel CX Read on
Sep 30, 2021 01:30 PM The business benefits of Systems Integration Read on
Sep 15, 2021 02:30 PM The benefits of modular content for omnichannel delivery at scale Read on

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