Cloud storage has changed the way we store, share and collaborate online. It is regarded as a secure, simple means of accessing data from anywhere at any time.
As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full bricks-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.
For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…
Your archive of content has a lot of value. Quite often though you don’t know exactly what’s in it or where the files are located and extracting it to re-purpose is often a manual process. So how can you create value in your archive quickly and make it available for your marketing and content teams to use in the next campaign or issue.