The business landscape feels like it’s constantly changing around us. We have more functional, specific platforms at our fingertips; integration and automation are necessary, and AI tools have saturated the market. All of this creates the expectation that a business should be able to do more with less without sacrificing the quality of operations. As such, many leaders have one or many business transformations high on their priority list.

If you're among these leaders, it's important to consider the role of content in achieving process transformation. Whilst your marketing teams must efficiently produce reusable content that can be personalised for different audiences and channels for customer experience, it's also important to realise that content supports staff experiences in various business processes. Across sales, customer service, product support and maintenance, your business needs content to effectively function and to continue delivering the experience that the marketing team started at the inspiration stage.

Content management tools can help achieve these objectives by reducing manual steps and sharing content across systems, which help reduce operational costs, and ensure consistent and fast delivery of information to all teams, making it an essential consideration for any organisation undertaking process transformation.

A recent Deloitte report listed ‘Investing in advanced technologies to help mitigate risk’ as a key priority for the US manufacturing industry. Though this insight came from the US market, case studies from WoodWing have also revealed that European manufacturers have focused on digitalisation in recent years. As such, this priority should also be a key focus for the APAC region's manufacturing sector.

Marketing Resource Management (MRM) is a set of software tools that supports strategy and workflow optimisation for marketing departments.

Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?