The adoption of data integration tools has surged recently as businesses across Australia increasingly recognise their value. According to 2024 market research by IBISWorld, revenue for Australia's data processing and cloud hosting industry is expected to climb 9.3% through the end of 2024-25, reaching $3.8 billion. Data integration has quickly become integral to linking systems, consolidating information, and powering insights for smarter decision-making. So, it begs the question, why would a company ever consider outsourcing this vital function?

Does your organisation have a multi-cloud strategy?

Multi-cloud has become the norm for many Australian businesses, with Oracle reporting in February 2023 that 93% of Australian enterprises used multiple cloud environments. Many organisations use a multi-cloud strategy to back up data and reduce downtime. In this blog, I’ll focus on a slightly different angle: adopting a multi-cloud strategy to avoid vendor lock-in and use best-of-breed solutions. 

Adopting a multi-cloud strategy enables your company to build a composable infrastructure by using the best features of different cloud providers. A composable enterprise uses modular components to build its tech stack, rather than use a few monolithic applications. It’s an approach that, when done properly, fosters flexible operations and optimises costs.

With any modern business, there’s an expectation that customers can interact with your brand across multiple touchpoints (which includes devices and platforms). The cross-platform personalised experience has moved from a ‘nice to have’ to a minimum standard. Therefore, all those touchpoints within your business need to have that customer data readily available. But this is often not the case.

Adopting a new customer experience (CX) platform is an opportunity to enhance these customer interactions. But its real potential goes beyond the capabilities of the platform itself. The true value lies in its ability to connect all your existing customer touchpoints and enhance them. Too often, companies will adopt a new CX platform without first considering how it will fit within the current ecosystem, inadvertently creating more work for already busy teams as they work with disconnected platforms.

In this blog, I’ll suggest some key consideration points when adopting a new CX platform and common challenges to avoid.

Gaining control and visibility over workforce processes has become imperative for modern businesses. 

There is a trade-off in a world where modern business applications provide more usable, reliable systems than the traditional monolithic applications of ten years ago.

I work with companies every day who struggle with siloed software and information. They might have the right software for their needs, but is it talking to their other applications? Too often, the answer is ‘No’. Below are some of the common integrations we deliver and how they help businesses do more, with less.

As customer expectations shift in the digital age, speed and accuracy of information are becoming all the more essential for businesses of all kinds.