Media Asset Management (MAM) originated in the film and broadcast industry to manage the overall production and distribution of video and audio files. Media Asset Management, or MAM as it is mostly referred to in industry-speak, is commonly used to denote both the process and the software used to manage media assets.
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Try nowYaffa Media leverages WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+ magazines, 16 apps and 25 web sites
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