Think for a moment about how you go about shopping online. You likely analyse product images and rely on descriptions to gain a clear understanding of the brand and product you might want to purchase. If you visit two e-commerce sites to compare prices, you might have noticed that occasionally the same branded product has different images on different e-commerce sites, and perhaps the product description is different too, or there is more information. One site might also contain more supporting content, such as ‘How to use guides’ or technical manuals, and others don’t.
