Product ideation, promotion and lifecycle is something we take for granted as a consumer. We are bombarded with new and existing products from brands; for the sake of branding awareness, promotions and campaigns. The average consumer may not consider what goes into getting those products to market and what is included in the content creation, management and distribution process.
Marketing Resource Management (MRM) is a set of software tools that supports strategy and workflow optimisation for marketing departments.
We live in a digital world. Digital channels have largely replaced physical channels in most walks of professional and personal life. Digital news is replacing physical newspapers. Many businesses do not have a physical representation to engage with clients. But most have a website which is on and ready for business, 24x7. Websites, online stores, applications and platforms require one factor in complete order to remain competitive: properly managed digital assets.
A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track.
Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation.
Using Taxonomies in your Digital Asset Management increases Content Utilisation.
Effectively finding the right assets for use in marketing communications, sales presentations, catalogues, EDM's or any form of communication can be difficult. Quite often we use the same images and videos time and time again and create our own local storage collection because it was too hard to find them in the first place. Tell me I'm not wrong. Taxonomies assist in finding assets more quickly.