20 Minute

Complimentary DAM Assessment

By Andrew Lomas on Feb 23, 2021 09:36 AM

How Product Content Management unifies the lifecycle of product content

Product ideation, promotion and lifecycle is something we take for granted as a consumer. We are bombarded with new and existing products from brands; for the sake of branding awareness, promotions and campaigns. The average consumer may not consider what goes into getting those products to market and what is included in the content creation, management and distribution process.

By Andrew Lomas on Dec 23, 2020 09:07 AM

Optimising Marketing Resource Management workflows in Sitecore Content Hub

Marketing Resource Management (MRM) is a set of software tools that supports strategy and workflow optimisation for marketing departments.

By Andrew Lomas on Feb 12, 2020 10:45 AM

Why You Should Invest in a Digital Asset Management System

We live in a digital world. Digital channels have largely replaced physical channels in most walks of professional and personal life. Digital news is replacing physical newspapers. Many businesses do not have a physical representation to engage with clients. But most have a website which is on and ready for business, 24x7.  Websites, online stores, applications and platforms require one factor in complete order to remain competitive: properly managed digital assets.

By Andrew Lomas on Jul 09, 2019 12:31 PM

Smooth sailing: How to streamline your brand asset production

A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track.

By Andrew Lomas on Apr 16, 2019 12:20 PM

Peace of mind: Automate rights controls to protect your brand

Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation.

By Andrew Lomas on Dec 22, 2016 02:35 PM

Increase Content Utilisation with Taxonomies

Using Taxonomies in your Digital Asset Management increases Content Utilisation.

Effectively finding the right assets for use in marketing communications, sales presentations, catalogues, EDM's or any form of communication can be difficult. Quite often we use the same images and videos time and time again and create our own local storage collection because it was too hard to find them in the first place. Tell me I'm not wrong. Taxonomies assist in finding assets more quickly.

By Andrew Lomas on Sep 29, 2016 12:43 AM

Resolving the issues caused by 'Content Fragmentation’

 

Digital Asset Management ('DAM') overcomes issues created by 'Content Fragmentation'

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Feb 23, 2021 09:36 AM How Product Content Management unifies the lifecycle of product content Read on
Jan 25, 2021 11:23 AM Breaking Down the Integration Services Process Read on
Dec 23, 2020 09:07 AM Optimising Marketing Resource Management workflows in Sitecore Content Hub Read on

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