As you prepare your business for 2022, I encourage you to review your MarTech stack and consider whether your platforms enable omnichannel content delivery.
Creatives, marketers and designers have developed content the same way for decades. Restrictions such as physical size and the number of pages have ruled content long before the digital era. Even digital technologies have not eased these creative boundaries, with similar formatting boundaries restricting display advertising and web page content.
Artificial Intelligence (AI) in Digital Asset Management (DAM) offers numerous benefits, such as image text recognition, video transcription and machine learning capabilities. While AI is a powerful tool in DAM systems, it is not without its faults and requires, in some cases, a human behind the scenes ensuring it is behaving as expected.
