Digital Asset Management ('DAM') overcomes issues created by 'Content Fragmentation'
Andrew Lomas
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Andrew is co-founder and CEO of Creative Folks, a Sydney-based consultancy that has been enabling brands and marketers since 2001. He frequently presents and writes on the topics of Digital Asset Management, content workflow, and the Composable Enterprise.
As an expert in Digital Asset Management and content production workflows, he helps solve the content crisis of planning, management and distribution of content across all marketing and distribution channels.
Andrew has spent his career helping marketers and content creators solve problems using technology. He and the Creative Folks team work with creative agencies, publishing houses, and corporate marketing teams to optimise marketing and content operations through technology and process re-engineering.
Achieving Personalised, Dynamic Content at Scale
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