System integration can resolve modern business challenges by placing a variety of information subsystems into a unified application mesh; it can make a supply chain more efficient, operations smoother, and enable faster vendor communication. If you want to sharpen your competitive advantage, you need system integration.
Data integration comes in two different categories, depending on your definition of “data integration”.
The traditional definition of data integration is something along the lines of “... the process of combining data from two or more sources to provide a unified view.” - with the intent of extracting business intelligence, by viewing consolidated reporting or performing data analysis to draw out insights.
Integration is the key to unlocking profitability, differentiation, and separation from your competition. In fact, integration in today’s business world is far more important than any solitary application in your entire architecture.
Marketing Technology (Martech) – the complex blend of marketing and technology – is a convoluted landscape. There are a plethora of vendors that make up the martech supply chain.