Digital Asset Management (DAM) platforms have come a long way. The new generation of DAMs will support and strengthen your marketing activities and drive business value. Is a modern DAM at the centre of your marketing technology stack?
Andrew Lomas
Andrew is co-founder and CEO of Creative Folks, a Sydney-based consultancy that has been enabling brands and marketers since 2001. He frequently presents and writes on the topics of Digital Asset Management, content workflow, and the Composable Enterprise.
As an expert in Digital Asset Management and content production workflows, he helps solve the content crisis of planning, management and distribution of content across all marketing and distribution channels.
Andrew has spent his career helping marketers and content creators solve problems using technology. He and the Creative Folks team work with creative agencies, publishing houses, and corporate marketing teams to optimise marketing and content operations through technology and process re-engineering.
Is a DAM platform at the core of your marketing technology stack?
Smooth sailing: How to streamline your brand asset production
A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track.
Keep it simple: Distribute and update brand assets with ease
For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…
Peace of mind: Automate rights controls to protect your brand
Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation.
How you can guarantee brand consistency while slashing costs
An innovative DAM platform provides a cost-effective brand management solution for ensuring a consistent voice and aesthetic.
Building partnerships: choosing a vendor that's right for you
Now that you’ve built a case for change, generated momentum and established your requirements, it’s time to put the company’s money where your mouth is. Read on to discover how to choose the best vendor for your content process transformation project.
Controlling and tracking a brand "in the wild" is increasingly difficult in the digital world - could the next generation of DAM's provide the answer?
It’s been a long journey, but your content process transformation project is almost ready for go-live. Read on to discover the seven keys to successfully deploying the new tools and processes.
If you fail to take the needs of all stakeholders into account your content process transformation project is destined for trouble. Read on to discover why accurately establishing requirements is crucial to delivering a successful project.
Your content process transformation project has been given the green light and it’s time to get moving. The next step is to begin building momentum for change within the organisation. Read on for our 5-step guide to setting expectations and securing stakeholder buy-in.





