Andrew Lomas

Take control of your content and ready your organisation for process transformation. Learn how to identify root causes, capture and rank opportunities and present a compelling case for change to the business.

Your archive of content has a lot of value. Quite often though you don’t know exactly what’s in it or where the files are located and extracting it to re-purpose is often a manual process. So how can you create value in your archive quickly and make it available for your marketing and content teams to use in the next campaign or issue.

Today, consumers are spending more time in mobile apps than on mobile web browsing or on their desktop. So, if you haven’t yet launched a branded mobile app, you’re missing out.

Why do you need a branded app

If you want to connect with your customers, we all know you need a strong online presence. Customer engagement is a challenge and getting your brand on mobile can either be done with a branded app or a responsive website.

If you’re a user of Adobe Digital Publishing Suite (DPS), you’ve seen some big changes lately.

Adobe have switched their focus for DPS from small publishers to large enterprises – and now Adobe only offers Digital Publishing to mobile platforms as part of the Adobe Experience Manager (AEM) product, which comes with a hefty price tag.

As a result, this means DPS is no longer a viable option for many small operators – so what now?

Read on to find out about what your options are now for managing an Adobe DPS app.

No matter what business you’re in, backing up your data is a must.

These days most businesses – whether they’re small, medium or large – have some sort of backup process in place. But if your system fails, have you considered how long it will take to access your backup and use it to get your business up and running again? Any downtime is costly, which is why you need to think about your business continuity when choosing your method of backup.

Imagine if you were blocked from your business files and online resources, even for a short time – your business would grind to a halt.

Using Taxonomies in your Digital Asset Management increases Content Utilisation.

Effectively finding the right assets for use in marketing communications, sales presentations, catalogues, EDM's or any form of communication can be difficult. Quite often we use the same images and videos time and time again and create our own local storage collection because it was too hard to find them in the first place. Tell me I'm not wrong. Taxonomies assist in finding assets more quickly.