Cloud storage has changed the way we store, share and collaborate online. It is regarded as a secure, simple means of accessing data from anywhere at any time.
As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full brick-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.
Keep it simple: Distribute and update brand assets with ease
For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…
Your archive of content has a lot of value. Quite often though you don’t know exactly what’s in it or where the files are located and extracting it to re-purpose is often a manual process. So how can you create value in your archive quickly and make it available for your marketing and content teams to use in the next campaign or issue.