A modern retail business deals with more moving parts than traditional brick-and-mortar stores. You might serve customers in a physical store, but they also interact with your brands and products throughout the day. Social influencers promote products during your customers’ personal time, which leads to research during the day, with a final online purchase potentially made in the evening.
Andrew Lomas
As you prepare your business for 2022, I encourage you to review your MarTech stack and consider whether your platforms enable omnichannel content delivery.
The list of channels available to engage with your customers (and just as importantly, for them to engage with you) continues to grow. Long-standing platforms such as LinkedIn and Instagram remain relevant, while new platforms like TikTok have become places for brands to communicate with customers.
Creatives, marketers and designers have developed content the same way for decades. Restrictions such as physical size and the number of pages have ruled content long before the digital era. Even digital technologies have not eased these creative boundaries, with similar formatting boundaries restricting display advertising and web page content.
Cloud storage has changed the way we store, share and collaborate online. It is regarded as a secure, simple means of accessing data from anywhere at any time.
Are you searching for the right solution to manage your content marketing strategy? I recommend you consider Sitecore’s Content Marketing Platform (CMP).
Product ideation, promotion and lifecycle is something we take for granted as a consumer. We are bombarded with new and existing products from brands; for the sake of branding awareness, promotions and campaigns. The average consumer may not consider what goes into getting those products to market and what is included in the content creation, management and distribution process.
Marketing Resource Management (MRM) is a set of software tools that supports strategy and workflow optimisation for marketing departments.
Artificial Intelligence (AI) in Digital Asset Management (DAM) offers numerous benefits, such as image text recognition, video transcription and machine learning capabilities. While AI is a powerful tool in DAM systems, it is not without its faults and requires, in some cases, a human behind the scenes ensuring it is behaving as expected.
As consumers turn toward online platforms for their day-to-day interactions and activities, so do brands. Customers want the flexibility of purchasing a product online and having it delivered; choosing a hybrid purchasing method such as click-and-collect; or having a full brick-and-mortar traditional retail experience. On top of this, customers do not want a disjointed online journey - they want the experience to feel the same across all devices.
