Andrew Lomas

Andrew Lomas is the Founder of Creative Folks and has spent the last 30 years helping brands optimise marketing and content operations through technology and process re-engineering. Andrew and his team are now helping brands and communications teams adopt best practices for scale and driving operational efficiencies with a focus on data and systems interconnectivity to build composable enterprises.
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Recent Posts

Smooth sailing: How to streamline your brand asset production

July 9, 2019 by Andrew Lomas

A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track

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Filed Under: Digital Asset Management, workflow, brand management, digital asset management software

Keep it simple: Distribute and update brand assets with ease

May 14, 2019 by Andrew Lomas


For brand managers, keeping track of brand assets creates massive operational overhead, but one DAM platform has the power to make life a whole lot easier…

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Filed Under: DAM, brand management, digital asset management software

Peace of mind: Automate rights controls to protect your brand

April 16, 2019 by Andrew Lomas
Ensure brand consistency and enforce correct asset usage with a DAM platform that incorporates powerful and unique digital rights automation
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Filed Under: Digital Asset Management, brand management, digital rights management, digital asset management software

How you can guarantee brand consistency while slashing costs

March 20, 2019 by Andrew Lomas
An innovative DAM platform provides a cost-effective brand management solution for ensuring a consistent voice and aesthetic
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Filed Under: Local Area Marketing, brand management, templates, Brandfolder, templating

Building partnerships: choosing a vendor that's right for you

November 22, 2018 by Andrew Lomas

Now that you’ve built a case for change, generated momentum and established your requirements, it’s time to put the company’s money where your mouth is. Read on to discover how to choose the best...

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Filed Under: solution design, vendor selection, content process transformation

Why traditional DAMs don't meet brand managers' needs

November 21, 2018 by Andrew Lomas


Controlling and tracking a brand "in the wild" is increasingly difficult in the digital world - could the next generation of DAM's provide the answer?

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Filed Under: Digital Asset Management (DAM), brand management

On target: how to ensure successful project deployment

October 25, 2018 by Andrew Lomas

It’s been a long journey, but your content process transformation project is almost ready for go-live. Read on to discover the seven keys to successfully deploying the new tools and processes.

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Filed Under: change management, content process transformation, project deployment

Nail your content process needs before choosing the tech

July 31, 2018 by Andrew Lomas

If you fail to take the needs of all stakeholders into account your content process transformation project is destined for trouble. Read on to discover why accurately establishing requirements is...

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Filed Under: requirements gathering, content process transformation

Arm in arm: turn your stakeholders into true believers

July 17, 2018 by Andrew Lomas

Your content process transformation project has been given the green light and it’s time to get moving. The next step is to begin building momentum for change within the organisation. Read on for...

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Filed Under: stakeholder management, content process transformation

Eyes on the future: preparing for content process transformation

July 10, 2018 by Andrew Lomas

Take control of your content and ready your organisation for process transformation. Learn how to identify root causes, capture and rank opportunities and present a compelling case for change to...

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Filed Under: project planning, content process transformation, process mapping


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Case Studies

Yaffa Media leverages WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+ magazines, 16 apps and 25 web sites

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Latest news

A bad workflow will undermine the creation of brand assets, no matter how talented the team. Find out what workflow tools your DAM needs to keep production on track

Read Post